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IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

Easy Solves, The Wrong Approach To D&I Wednesday, April 13, 2022 In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Learn More People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market. Ironically, marketers turn to market research to give them insight into specific audiences. But the challenge within the research industry is its lack of diversity, and it can have a real impact on results. When there is a lack of representation when developing sample frames, for example, the questionnaires lack objectivity. And when you only pull in researchers of color when you want to run a multicultural campaign, your general market campaigns lack that perspective. Researchers of color are first and foremost researchers and should be considered team members, not just leads on special projects or multicultural checkpoints. The industry needs more people of color to fill the vacancies on these teams. Essential to attracting diverse talent is an inclusive recruiting strategy. Awareness of market research careers should be raised on the campuses of historically Black colleges and universities (HBCUs) and jobs posted on inclusive job boards like Mimconnect . When candidates are hired, they must see themselves growing at the company. If there isn’t representation at the top in key leadership positions, it sends the wrong message. In this episode of The New Mainstream podcast, Whitney Dunlap Fowler , founder, A Touch of Whit and Insights In Color and Shazia Ginai , CEO, Neuro-Insight and board chair, Colour of Research (CORe) , share their experiences in the market research industry, and how intentionality is key to driving diversity. Back to Full Menu

The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

< Back This is a Title 01 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

MRMW VIRTUAL SUMMIT 2022 Wednesday, July 6, 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Learn More MRMW Virtual Summit APAC/EU will bring together forward thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward. MRMW will showcase the latest insight techniques - from planning and conducting, to analysis and the implementation of customer insights. This exciting summit includes presentations from top researchers from the world’s largest brands, interactive panel discussions and 1-2-1 meetings. This is a must-attend conference for researchers to learn, be inspired and network. Back to Full Menu

Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods 1 Job Post- 30 Days $ 175 175$ Every month One Role Posted for Thirty Days Select 1 Job Post - 45 Days $ 250 250$ Every 45 days One Job Role Posted for 45 Days Select

RISING DIVERSITY STAR ​ You seem to be somewhat of a rising diversity star! Because race and identity are always evolving, we thought we'd put together some universal truths and things to consider as you continue on your path to more inclusive research practices and outputs. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS ​ CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Continue to ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.