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IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

Inclusive Research Standards Tuesday, June 29, 2021 A new formula standardizing the approach on how to approach questions around identity Learn More Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research. This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do. We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them. Back to Full Menu

Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

In Good Company Wednesday, October 13, 2021 A Digital Career Fair by Mimconnect Learn More When you’re ‘In Good Company’ you have the opportunity to be authentically you. During this half-day digital career fair, you will experience inspiring conversations relative to DEI and career development, resources to elevate your career journey from industry leading brands, opportunities to hear from thought leaders who are agents of change in their respective roles, and the chance to get in front of recruiters who are looking to hire incredible talent like you in real-time. October 13 | 11am - 5pm IIC’s founder, Whitney Dunlap-Fowler will be moderating the panel session entitled “From Profiles to Profits: How To Utilize Your Social Media to Land Your Next Gig” featuring Alex Wolf , Fadia Kader of Clubhouse and Guia Golden from Instagram. The event is free to attend and still accepting sponsors! Back to Full Menu

Qual360 North America 2022 Tuesday, March 8, 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Learn More Qual360 North America 2022 will be back in Washington D.C. on March 8 & 9 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent moderators and disruptive technology providers. The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. For more information on how you can join the event, click here . Back to Full Menu

IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

IIC at Samplecon Monday, May 16, 2022 This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Learn More SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. IIC is currently looking for sponsors for the Interactive Lounge session we will be hosting there. The lounge will be complete with a recharge station, games and fun activities to ensure diversity remains top of mind. Interested in being a sponsor? Download our sponsorship guide for more information. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement. Samplecon's annual live event is where we connect to shape the future of insights through debate, discussion, talent development and networking. Visit samplecon.com for all the details! https://docsend.com/view/7xgvn3wnzjnqspuf Back to Full Menu

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Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

You Don’t Know What you Don’t Know: An Unfiltered Conversation Tuesday, September 15, 2020 Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

IIC Releases its Data is Beautiful Website Monday, January 3, 2022 An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Learn More Now companies and agencies wishing to contribute to building a pipeline of diverse talent can do so with the help of Insights in Color. Simply select an insights story that you think students and young professionals may find interesting and fill out a template with key points from your research. To learn more about getting your story published, visit the Data is Beautiful Submission page. Back to Full Menu

Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu