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Coming Soon IIC FORWARD was created to give clients the ability to have their research approaches and documents (screeners, reports, discussion guides, stimulus & more) reviewed in real time to ensure diverse and representative measures are accounted for in their work. What it is. A fast, easy way for clients to receive input from experienced BIPOC market researchers on every step of the market research process. Who it's for. For brands and agencies seeking support and inputs to ensure more intentionally inclusive research methods and outputs. RESEARCHERS Get paid to contribute your insights on multicultural consumer research projects. Up CLIENTS Receive real-time inputs and guidance on your research approaches & documents. Up Researcher Application Process To ensure we recruit the right researchers, there is a quick, three step application process. Researcher Portal Step 1: Assessment To determine your eligibility you will be required to answer preliminary questions (below) and do a quick baseline assessment of your skillset. (7-10 mins) Step 2: Register To ensure your information is properly loaded into the system. (5mins). Save this portal page in your bookmarks! PLEASE HAVE YOUR RESUME & ASSESSMENT DOCUMENT READY TO SUBMIT. Step 3: Final Approval IIC Reviews your application and determines placement. (24-48hrs). If approved, vendors will sign necessary terms & conditions agreements before they are eligible to receive research requests. Start the Process Researcher FAQs Client Portal Have your documents reviewed fast and efficiently by IIC Researchers. Client Portal 1 Submit a request in IIC Forward’s Portal. Create a research request based on the number of pages in your document that are needed to review (submit a simple, intermediate or advanced request). 2 Correspond with researchers in real time. Once a researcher picks up your request you will be able to message them or speak with them through the portal about any additional details you may need from them. 3 Receive critical feedback in 24- 72 hours. Depending on the size of the request, our researchers will review your document and submit notes and feedback within 2-4 business days. Explore Pricing Client FAQs

IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Past Partnerships

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Mar 19, 2024 The Sound Research Director, Qualitative Research Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. ​ Read More Mar 19, 2024 The Sound Research VP of Creative Analytics Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. ​ Read More Past Partnerships

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

The Quirk’s Event, Virtual Fall Edition Wednesday, October 28, 2020 Disruption from the inside out: BIPOC experiences in MRX Learn More Insights in Color Board members, Dee de Lara, Kathy Dini James, Nathaly Pacheco-Santivanez, and Kalil Vicioso presented at The Quirk’s Fall Virtual Event on Wednesday, October 28. We all know the insights industry has work to do when it comes to implementing real change around diversity and inclusion. So how do we get there? This panel of BIPOC researchers from Insights in Color aims to offer concrete steps toward progress by exploring topics such as: 1. As a BIPOC in research and insights, which aspects of identity have either enhanced or served as a barrier for growth within the industry 2. What drew them to the industry in the first place and how to attract young BIPOC to marketing research 3. How to spark action around diversity and inclusion within your organization and your research practices 4. How to ensure diverse voices are heard and insights are coming from a place free of bias and racist lenses 5. What Insights in Color is doing to change the industry from the inside out Back to Full Menu

Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu