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IIC Releases its Data is Beautiful Website Monday, January 3, 2022 An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Learn More Now companies and agencies wishing to contribute to building a pipeline of diverse talent can do so with the help of Insights in Color. Simply select an insights story that you think students and young professionals may find interesting and fill out a template with key points from your research. To learn more about getting your story published, visit the Data is Beautiful Submission page. Back to Full Menu

What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: Back to Full Menu

The Quirk’s Event, Virtual Fall Edition Wednesday, October 28, 2020 Disruption from the inside out: BIPOC experiences in MRX Learn More Insights in Color Board members, Dee de Lara, Kathy Dini James, Nathaly Pacheco-Santivanez, and Kalil Vicioso presented at The Quirk’s Fall Virtual Event on Wednesday, October 28. We all know the insights industry has work to do when it comes to implementing real change around diversity and inclusion. So how do we get there? This panel of BIPOC researchers from Insights in Color aims to offer concrete steps toward progress by exploring topics such as: 1. As a BIPOC in research and insights, which aspects of identity have either enhanced or served as a barrier for growth within the industry 2. What drew them to the industry in the first place and how to attract young BIPOC to marketing research 3. How to spark action around diversity and inclusion within your organization and your research practices 4. How to ensure diverse voices are heard and insights are coming from a place free of bias and racist lenses 5. What Insights in Color is doing to change the industry from the inside out Back to Full Menu

In Good Company Wednesday, October 13, 2021 A Digital Career Fair by Mimconnect Learn More When you’re ‘In Good Company’ you have the opportunity to be authentically you. During this half-day digital career fair, you will experience inspiring conversations relative to DEI and career development, resources to elevate your career journey from industry leading brands, opportunities to hear from thought leaders who are agents of change in their respective roles, and the chance to get in front of recruiters who are looking to hire incredible talent like you in real-time. October 13 | 11am - 5pm IIC’s founder, Whitney Dunlap-Fowler will be moderating the panel session entitled “From Profiles to Profits: How To Utilize Your Social Media to Land Your Next Gig” featuring Alex Wolf , Fadia Kader of Clubhouse and Guia Golden from Instagram. The event is free to attend and still accepting sponsors! Back to Full Menu

A Diversity Tool for Market Research and Insights Professionals Tuesday, July 28, 2020 A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Learn More A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Back to Full Menu

Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. Back to Full Menu

New Freelancer Marketplace Wednesday, October 21, 2020 for BIPOC Research & Insights Professionals Learn More Brands, companies and organizations are actively looking for BIPOC research and insights professionals to hire to shift towards a more diverse & inclusive workplace. However, the pipeline for multicultural talent within the research field has historically been weak, as BIPOC professionals in this field are not only rare, but often choose to work for themselves after spending several years in the industry. To fill this void, Insights in Color (IIC) has begun creating various tools to serve as interim solutions for brands and companies seeking diverse talent, including the Diversity Sense Check Tool and the IIC Job Board in partnership with Mimconnect. Today, Insights in Color is launching the IIC Freelancer Marketplace to ensure that BIPOC Freelancers are discoverable by companies and brands seeking their expertise on various categories including beauty, retail, technology, cpg and more. Connecting to BIPOC researchers is a simple three step process. Companies seeking freelancers for short-term projects can submit their request and desired criteria in IIC’s Hire a Freelance Researcher Form . Once the information is captured, and payment is submitted, IIC’s network of BIPOC freelancers will automatically be notified of the the request. By developing this tool, IIC hopes to help bridge the gap for companies seeking diverse talent for all of their needs, not just DE&I or multicultural requests. Visit the Hire a Freelance Researcher page for more information. To join our researcher network visit our Ways to Join page Back to Full Menu

IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

IIC & Friend NYC Event Wednesday, June 8, 2022 An intimate event for multicultural research professionals and the allies & groups that support them. Learn More Sponsored by Forward & C-Space, IIC is coming to NYC and bringing friends (Adthrill, Mimconnect & Thinknow) along the way ! WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us! IIC & Friends NYC June 8, 2022, 6:00 – 10:00 PM EDT| New York Register Now Back to Full Menu

Inclusive Research Standards Tuesday, June 29, 2021 A new formula standardizing the approach on how to approach questions around identity Learn More Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research. This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do. We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them. Back to Full Menu