Search Results

IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

Ways to Join Whether you're a student, freelancer, current research professional or brand seeking new talent, IIC has several different ways for you to become a part of the IIC community. Subscribe to our Newsletter in the footer Join the IIC Community Receive exclusive updates and discounts available to IIC members only. Join the Community Join the Researcher Gallery Show your face! Join our growing wall of BIPOC Market Research & Insights Professionals Join Join the Freelancer Marketplace Sign up to be notified of new client requests Join the Freelancer Database Join the Digital Community Now on Slack, Hosted by Mimconnect Join Subscribe

IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.

Insights in Color Presents: Falling into Insights A conversation about breaking into the MRX field. A Mimconnect, In Good Company Virtual Career Fair Initiative Click Here to Learn More About Market Research and How You Can Find a Career in This Space In partnership with Mimconnect's In Good Company Virtual Conference & Career Fair IIC Presents: FALLING INTO INSIGHTS: February 21, 2023 WHAT IS IT? A conversation with dynamic research & insights professionals on getting started in the market research and insights field. WHO’S IT FOR: Everyone! HOW LONG IS IT? 45 minutes WHO WILL BE SPEAKING? A dynamic panel of speakers from Meta, Spotify, ESPN, Accenture and Target. Learn more about our panel below. RSVP SPEAKERS A panel moderated by IIC's Founder, Whitney Dunlap-Fowler with speakers from ESPN, META, Target, Accenture and Target! MODERATOR WHITNEY DUNLAP - FOWLER Owner, Touch of Whit Creative Founder, Insights in Color Whitney Dunlap-Fowler is a seasoned semiotician and brand strategist specializing in helping clients build culturally intelligent brands. With more than 12 years of brand building expertise, she equips clients with the cultural strategy and foresight tools needed to insure their insights today will positively impact their bottom line beyond tomorrow. Before becoming an independent strategist, Whitney held roles at Kantar Added Value and Kelton Global and obtained her Masters in Media Culture and Communications at NYU. Today, she continues to work with clients across a wide variety of categories including Sephora, Meta, Target, ESPN, Oribe and more while overseeing Insights in Color, a diversity initiative for multicultural market research and insights professionals rooted in disruption, which she founded in 2020. EDWIN ROMAN Senior Director, Brand Strategy and Content Insights, ESPN Edwin Roman, who joined ESPN in 2004, is a Senior Director of Brand Strategy and Content Insights within the Marketing and Social Media department. In this role, Mr. Roman helps internal clients understand the brand and content landscape as it relates to the ESPN consumer -- ultimately serving as the “voice of the fan”. He is tasked with presenting these clients with strategic and tactical insights based on innovative proprietary and syndicated research solutions. He also serves as part of ESPN’s Inclusive Content Committee, is the People Chair for the SOMOS ESPN employee resource group and was part of the inaugural class of the ESPN M.O.R.E. mentorship program. Prior to joining ESPN, Mr. Roman conducted consumer trends research for RoperStarch, where he was responsible for analyzing and communicating macro level trends and category specific insights across a broad range of industries. Mr. Roman holds a Master of Arts degree in Industrial/Organizational Psychology from Hofstra University and a Bachelor of Arts degree in Psychology from the University at Stony Brook. He currently resides in New York City with his wife and daughter. KATHY DINI JAMES Consumer Insights Executive Meta Kathy Dini James is a consumer insights executive currently leading inclusion strategy insights at Meta. Formerly a brand planner, she has developed communications and new product strategies for products and services including hotels, fragrances, pasta sauces and dinners, natural personal care, and developed multi-cultural strategies for spirits and personal writing brands. Prior to Meta she led brand communications insights at Verizon’s wireless division, and worked at Time Inc. (now Meredith) leading brand, content and live event insights at Essence Magazine and People brands. She’s a big believer that what’s is good for people is good for business, and is deeply obsessed with what people want, why they do what they do, and how truly people-centric experiences and brands can move people and do good in the world. Kathy is a recent resident of Oakland, CA from downtown Jersey City by way of Brooklyn, USA. She was born in Toronto, Canada to parents from the twin-island of Antigua and Barbuda in the West Indies. JEFFREY G. SCOTT, PH.D. Director of Product Insights for Food & Bev Target Jeffrey G. Scott, Ph.D. is the Director of Product Insights for Food & Beverage at Target in Minneapolis, MN. Jeffrey has been working in Sensory & Consumer Sciences for 15+ years (spanning across CPG, Vendor/Agency, and Retail), designing customized research plans/strategies to effectively deliver key insights to the business and executive teams. At Target, Jeffrey leads a talented team of researchers that focus on qualitative and quantitative research. Her team strategically partners with product development and other key areas of the business to develop, improve, and launch high quality brands and products/packages that consumers will love! When she is not working, Jeffrey enjoys spending time with her husband and 3 children by cross-country skiing, hiking, dancing/singing, and much more! REGGIE ROMAIN, M.A. Talent Research Associate Manager Accenture Research Reggie Romain, M.A., is a Talent Research Associate Manager with Accenture Research where he helps lead and contributes to thought leadership research to support the work of Accenture’s Talent & Organization/Human Potential practice. He has a M.A. in Industrial Organizational Psychology with a concentration in Organizational Behavior from CUNY Brooklyn College — where he studied team dynamics and processes. In his current role, Reggie focuses on ways to build inclusive and equitable experiences in the workplace so that individuals can reach their human potential, as well as how to best enable employees to acquire skills necessary for the future of work.” ALEXANDRA HORNSBY Insights Manager Spotify Currently an Insights Manager at Spotify, Alex leads a team focused on user growth. Bringing over ten years of experience in insights and strategy, Alex has previously consulted for a range of brands including Snapchat, Apple, L’Oreal and Nike. Her projects have taken her to over 20 countries carrying out fieldwork, with a particular skew towards understanding the needs of users in the Global South. Alongside working with corporate clients, Alex has further consulted for a number of Foundations and nonprofits. Click Here to Learn More About Market Research and How You Can Find a Career in This Space RSVP

In Good Company Wednesday, October 13, 2021 A Digital Career Fair by Mimconnect Learn More When you’re ‘In Good Company’ you have the opportunity to be authentically you. During this half-day digital career fair, you will experience inspiring conversations relative to DEI and career development, resources to elevate your career journey from industry leading brands, opportunities to hear from thought leaders who are agents of change in their respective roles, and the chance to get in front of recruiters who are looking to hire incredible talent like you in real-time. October 13 | 11am - 5pm IIC’s founder, Whitney Dunlap-Fowler will be moderating the panel session entitled “From Profiles to Profits: How To Utilize Your Social Media to Land Your Next Gig” featuring Alex Wolf , Fadia Kader of Clubhouse and Guia Golden from Instagram. The event is free to attend and still accepting sponsors! Back to Full Menu

What's the Story Behind That Thursday, October 14, 2021 An IIC Educational Series Learn More A new IIC series dedicated to connecting with students and young professionals to show them a different side of the research and insights industry, in Partnership with Microsoft. WHAT IS IT? A series dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHAT BRANDS/ AGENCIES ARE PRESENTING IN THIS SESSION? We are proud to announce that our next session will be with the research & creative teams at Microsoft. See some of the ads we will be discussing below! WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. HOW LONG IS IT? 1 hour Sign up: https://www.insightsincolor.com/what-s-the-story-behind-that SPEAKERS RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. A Southern California native, Stacey received her undergrad at UCLA and MBA at USC’s Marshall School of Business. She currently lives in Seattle, Washington with her partner and pup. Moderated by Whitney Dunlap-Fowler & Kalil Vicioso Back to Full Menu

Bridging the Gap of Awareness By Driving Relentless Awareness Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Education | Data is Beautiful | Careers Education & Awareness Generated with the future of our category in mind with a long-term goal to create the right educational pipelines and support systems to address the gap of awareness between younger BIPOC generations and the market research & insights fields. Data is Beautiful Charged with demonstrating the importance & impact of BIPOC populations being the architects of their own stories, by highlighting the beautiful outputs & impactful narratives told by BIPOC market researchers & insights professionals. Careers & Partnerships Built to connect BIPOC researchers seeking networking, partnership and career opportunities and resources. This Pillar in Action January 3, 2022 IIC Releases its Data is Beautiful Website Learn More An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. September 30, 2021 In Good Company Learn More A Digital Career Fair by Mimconnect November 2, 2020 An New IIC Partnership Announcement Learn More Partnering with Eyes4Research to provide college students free access to research tools October 1, 2021 What's the Story Behind That Learn More An IIC Educational Series April 12, 2021 What's the Story Behind That? Learn More An IIC Educational Series October 21, 2020 New Freelancer Marketplace Learn More for BIPOC Research & Insights Professionals

The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

Qual360 North America 2022 Tuesday, March 8, 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Learn More Qual360 North America 2022 will be back in Washington D.C. on March 8 & 9 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent moderators and disruptive technology providers. The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. For more information on how you can join the event, click here . Back to Full Menu

Market Research Freelancer Marketplace A new solution for seeking and finding Freelance Market Research & Insights Professionals. Learn More Seamlessly connecting brands and agencies with the freelance talent they deserve at every point of the freelancer discovery process. Own & Manage Your Search Process. A subscription service for clients seeking continued access to our database of freelance Market Researchers. Subscribe Freelancers sign up here Returning client? Log in Here Get The Talent You Need in a Snap. In a time-crunch? Submit a request detailing your project needs and instantly have it blasted out to our database of freelancers. Request Freelancers sign up here Coming January 2024 Do Market Research Better. Seeking constructive inputs on an upcoming or on-going project? Our Portal enables clients to gain feedback on inclusion & diversity considerations. Sign Up Freelancers sign up here Returning client? Log in Here

What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu