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IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR. Join the Gallery Scroll, click and learn more about each market researcher & insights professional LOAD MORE

IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods 1 Job Post- 30 Days $ 175 175$ Every month One Role Posted for Thirty Days Select 1 Job Post - 45 Days $ 250 250$ Every 45 days One Job Role Posted for 45 Days Select

Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu

Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. Back to Full Menu

Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

We are on a mission to ensure diversity exists at every touchpoint Click Here to learn more about building a career in Market Research and Insights. WHEN IT COMES TO DIVERSITY & INCLUSION, THE RESEARCH TO PRODUCTION PIPELINE IS BROKEN. Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul , a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. “When the production and talent teams are only moderately diverse, the final output is less successful in reflecting the nuanced and varied perspectives of BIPOC consumers. Unequal power dynamics in the production process and on set can impact how and if BIPOC creatives speak up when problematic issues arise. This can result in stereotyped or tokenized outputs, the misuse of cultural artifacts, and/or misrepresentation or underrepresentation of diverse groups on screen.” — ANU LINGALA- PUBLIC SERVICE When teams are truly diverse, and made up of more than one BIPOC team member, then the outputs for each of those touchpoints have a greater chance of reflecting the true world of consumers by recognizing their nuances, and speaking to their unique, sometimes overlooked experiences and truths. THE RESULT IS A MORE VIBRANT, REPRESENTATIVE FINAL OUTPUT. It is always necessary to step back and examine who is in the room, who is at the table, and who is allowed to speak at the table. Understanding the impact of power dynamics within each touchpoint is crucial in determining how diversity will or will not show up in deliverables and outputs. TRULY EQUITABLE DIVERSITY ENABLES BIPOC TEAM MEMBERS THE ABILITY TO SHIFT OR IMPACT DECISIONS, INPUTS OR FINAL OUTPUTS AT ANY POINT. Ensuring diversity and inclusion in the research and insights field is a necessary step, but is not as impactful when the teams the insights are passed to remain moderately diverse, steeped in unequal power dynamics or, not diverse at all. FIXING ONE SPOKE ON A BROKEN WHEEL CAN PROVIDE LITTLE TO NO CHANGE WHEN THE REST REMAIN UNATTENDED, UNCHANGED, AND UNDIVERSE.

Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler

IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

Ways to Join Whether you're a student, freelancer, current research professional or brand seeking new talent, IIC has several different ways for you to become a part of the IIC community. Subscribe to our Newsletter in the footer Join the IIC Community Receive exclusive updates and discounts available to IIC members only. Join the Community Join the Researcher Gallery Show your face! Join our growing wall of BIPOC Market Research & Insights Professionals Join Join the Freelancer Marketplace Sign up to be notified of new client requests Join the Freelancer Database Join the Digital Community Now on Slack, Hosted by Mimconnect Join Subscribe

IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu