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2022 SPONSORSHIP OPPORTUNITY DETAILS IIC & FRIENDS | INTERACTIVE LOUNGE WITH QUIRKS | CONNECTED MENTORS Jump to Sponsor Payment IIC & Friends NYC IIC is going hosting an event for IIC members and bringing friends along the way - we’re hoping to see you there! HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more . Become a Sponsor DETAILS: WHO IIC & other industry leading diversity organizations including Mimconnect, AdThrill, ThinkNow Research & More! HOW IIC will host an intimate event for members of the community & our allies in NYC in 6/8 from 6 -10pm. WHY To align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person. IIC & Friends Tou IIC INTERACTIVE LOUNGE YOUNG IN RESEARCH an Interactive Lounge series at some of the industry’s most coveted conferences & events. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO IIC executive members + BIPOC students & young professionals under 30 HOW We will be hosting interactive spaces during Quirks NYC in July. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. To help close the gap of awareness and generate more interest, IIC hosting an Interactive Lounge Series to appeal to younger, junior members of our field (30 and below) and college students to demonstrate what a life in research and insights can look like for them. Interactiv Louge CONNECTED MENTOR SERIES AUGUST 2022 A new way for multicultural research and insights professionals to find and establish mentorship relationships virtually. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO Current BIPOC members of the IIC community seeking mentorship opportunities. ( A LIMIT OF 30 MENTOR SLOTS WILL BE AVAILABLE.) HOW A half-day session through our online platform for that will connect BIPOC mentors & mentees together in private, one-on-one “speed dating” sessions. WHY To double down on IIC’s commitment to community and creating pathways for professionals of color to find each other and create valuable connections. Connected Mentors Sponsorships range from Silver to Vibranium All of which include a confirmed slot in our digital grab bags for all attendees and access to our IIC Sponsorship Package where you will be featured as an event sponsor in event social media posts, IIC newsletter email blasts. ​ To view the full details of each sponsorship package, download them here. ​ ​ Seeking an invoice for your sponsorship dollars? Email us. BECOME A SPONSOR First Name Email Last Name Company Initiative Choose an option Level Choose an option If "Other" selected above, please explain Confirm Total Sponsorship Amount $ I want to subscribe to the newsletter. Keep my contribution anonymous Contribute Please check your email for a confirmation! Become a Sponsor

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. ​ Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. ​ Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. ​ Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. ​ Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

A subscription service for clients seeking access to Market Researchers for freelance projects. Subscribe Introductory Special - 30% off UNLIMITED ACCESS A subscription package grants you unlimited access to our dynamic database of freelance market researchers for as long as your subscription lasts. KNOW BEFORE YOU GO This services allows you to fully scan their backgrounds and skillsets in order to gain a better understanding of their capabilities before contacting them. PICK YOUR RESEARCHER Once you've contacted them through the platform, you are free to connect with them on your own time outside the platform. Subscribe IIC Connect Subscription Plan Best Value IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Access Client Portal What's included in each type of request? Request types are defined by the number of pages in your submission. Clients can submit screeners, discussion guides, surveys, stimulus, reports and more to be reviewed in the IIC Forward Portal. Title Simple Request Intermediate Request Advanced Request Special Request Special Request II 15 minute briefing call Yes Yes Yes Yes Yes 15 minute debrief call Yes Yes Yes Yes Yes 2 Vetted IIC Researchers No Yes Yes Yes Yes Review Amount: up to 5 pages Yes Yes Yes Yes Yes Review Amount: up to 15 pages No Yes Yes Yes Yes Review Amount: up to 25 pages No No Yes Yes Yes Review Amount: up to 50 pages No No No Yes Yes Review Amount: up to 100 pages No No No No Yes Eliglbe for 1hr consultation? Yes Yes Yes Yes Yes Eligible for 1 month consultation? Yes Yes Yes Yes Yes Page 1 of 1 Access Client Portal Explore Pricing Explore Packages Bundled Packages TIER 1: PREMIUM Offers the most amount of requests & consulting options Premium Plus & Premium Plans* TIER 2: VALUE Offers the a lower price point for each package option Value Plus and Value Plan* *Plus plans include on-going consulting A la Carte Options Just need one or two requests? Choose from our a la carte options below. $150 admin fee applies when purchasing more than 3 A la Carte options Clients purchasing more than 5 a la carte options at a time will automatically be enrolled in a starter-pack bundle. 0-5 pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. Simple Request $175 Purchase Intermediate Request 6-15 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $225 per researcher (2 researcher minimum) Purchase Advanced Request 16- 25 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $300 per researcher, (2 researcher minimum) Purchase Tier 1Special Request 26-50 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $425 Purchase Tier 2 Special Request 50+ pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $550 Purchase See Product Store Client FAQs WHAT KIND OF DOCUMENTS CAN I SUBMIT? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus, etc. WHO ARE THE BIPOC RESEARCHERS REVIEWING MY REQUESTS? Freelancers and contract researchers who are vetted through IIC’s onboarding process. WHY WOULD I NEED MORE THAN ONE RESEARCHER? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and prospective on anything dealing with inclusion to make sure you get it right. CAN I CHOOSE THE RESEARCHER(S) I WANT TO WORK ON MY REQUEST? No. However, all customers can input the parameters of the type of researchers they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and more. HOW MUCH ARE THE RESEARCHERS PAID? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. WHAT ABOUT CONFIDENTIALITY? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not work on anything until all agreements are submitted. HOW LONG IS MY INFORMATION IN YOUR SYSTEM? All research request documents will be deleted after 30 days from the date of completion. WHAT SHOULD I EXPECT AFTER SUBMITTING A REQUEST? Researchers who receive and accept your request will add notes to the documents you submit through the portal and send them back to you. If needed, they will message you in the portal for further detail. WHAT HAPPENS IN A CONSULTATION? Consultations are set up for customers seeking live, one-on-one conversations with the researchers working on their projects. This can be for a duration of 1 hour or one month depending on your needs. Client Faqs

Freelancer Eligibility Form Submission Three new platforms designed to ensure that MRX Freelancers are connected to the clients who need them. To be considered, fill out the form below. One form. Three platforms. Three ways to get paid. All freelancers must fill out the survey below to be considered for IIC Connect & IIC Forward. All submissions will be automatically enrolled into IIC Bolt. What's the Difference? IIC Connect IIC Bolt IIC Forward Learn More IIC Connect is a client subscription service that is completely free for BIPOC Market Research freelancers to join. ​ Once you fill out your information below, clients will be able to search for and access your profile in our database based on the qualifications they are looking for. They will have the ability to contact you directly for new opportunities as they arise. This service is only meant to connect clients with the freelance talent they are looking for- nothing more. Filling out the form: ​ In addition to a mandatory headshot and link to your website or linkedin page, we invite freelancers to upload an introductory video of themselves for clients to get to know you. ​ It is your responsibility to alert IIC if your freelancer status changes. IIC Bolt is an adhoc service for clients to use when they are in need of freelance market researcher services. Unlike IIC Connect, clients will not be able to view your profile, but will instead submit information about their project needs into our system which will be immediately blasted via e-mail to all freelancers in our database. If the project and timing work for you, then you will respond directly to the client. All freelancers who apply to either IIC Connect or IIC Forward will be automatically enrolled in this service. Al It is your responsibility to alert IIC if your freelancer status changes. It is common for clients to seek inputs from BIPOC experts during their research process to ensure that their approach is mindfully inclusive and accurate for the audiences they are seeking to understand. ​ IIC Forward was built for clients seeking consultative feedback on their research methods, documents, conclusions and outputs. ​ You are paid by IIC based on the size of the requests once the work is submitted. Click here to learn more. ​ Requirements: Freelancers must be able to review common research documents (screeners, discussion guides, surveys, reports, stimulus etc.) and determine what may be needed to ensure that diverse audiences feel properly represented and included. This may also include the need to tell clients why something they've put together may or may not work. ​ To qualify you must fill out the information for IIC Forward in the survey below (pops up at the end). You will then be asked to review a document for an assessment process. If your answers are satisfactory, you will be contacted by an IIC administrator for next steps. IMPORTANT: At this time, freelancers are unable to edit their responses to this form. Once you submit the form, it's set in stone. To make revisions, you will need to go through the entire survey process all over again. We will use only the most recent submission for your profile. Be sure to carefully consider your answers, headshots and welcome video carefully to avoid multiple submissions. Submission time: 3-5 minutes IIC CONNECT SURVEY FORM 1. Are you currently a BIPOC freelance/ contract market researcher? * Yes No 2. Do you currently work as a market researcher/ strategist full time at an agency/ company? * Yes No Continue First name Email Last name Verify How long have you been a market researcher? 3. In the MRX/ insights / strategy industry * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 4. Working as a freelance researcher * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 5. Do you currently have your own freelance/ independent BIPOC market research company? * Yes No 6. What is the name of your company(write N/A if not applicable)? 7. Please provide your company website URL OR your Linkedin profile URL? 8. Is your business, or are your freelance services professionally insured? * Yes No 9. Where are you located? (City, State, country) 10.What regions do you have experience working in? United States Canada Mexico LATAM Europe Other Other EXPERTISE & EXPERIENCE: How many years of experience do you have in the following categories? 11. Consumer Packaged Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 12. Beauty * 0-3 years 3-5 years 5-10 years 10+ years N/A 13. Apparel/Retail * 0-3 years 3-5 years 5-10 years 10+ years N/A 14. Automotive * 0-3 years 3-5 years 5-10 years 10+ years N/A 15. Luxury * 0-3 years 3-5 years 5-10 years 10+ years N/A 16. Food & Beverage * 0-3 years 3-5 years 5-10 years 10+ years N/A 17. Home/Household Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 18. Electronics * 0-3 years 3-5 years 5-10 years 10+ years N/A 19. Tech * 0-3 years 3-5 years 5-10 years 10+ years N/A 20. Finance * 0-3 years 3-5 years 5-10 years 10+ years N/A 21. Insurance * 0-3 years 3-5 years 5-10 years 10+ years N/A 22. Healthcare * 0-3 years 3-5 years 5-10 years 10+ years N/A 23. Other (write in) * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 24. What type of work do you usually do? Select as many as needed Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Trends analysis Futurecasting Semiotics Multicultural Insights & Strategy DE&I Work Other Other Please specify the amount of experience you have per practice area 25. Qualitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 26. Qualitative Field Coordination / project management * 0-3 years 3-5 years 5-10 years 10+ years N/A 27. Quantitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 28. Quantitative Field Coordination / Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A 29. Shopper Insights/ Journey Mapping * 0-3 years 3-5 years 5-10 years 10+ years N/A 30. Consumer Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 31. Multicultural Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 32. Cultural insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 33. Brand Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 34. Innovation * 0-3 years 3-5 years 5-10 years 10+ years N/A 35. Data Analytics * 0-3 years 3-5 years 5-10 years 10+ years N/A 36. Semiotics * 0-3 years 3-5 years 5-10 years 10+ years N/A 37. DEI Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 38. Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A Which ethnic/racial consumer groups do you have at least three years of experience working with? 39. Asian / Asian American * 0-3 years 3-5 years 5-10 years 10+ years N/A 40. Black/African American * 0-3 years 3-5 years 5-10 years 10+ years N/A 41. Biracial * 0-3 years 3-5 years 5-10 years 10+ years N/A 42. Caucasian/ White/ Gen Pop * 0-3 years 3-5 years 5-10 years 10+ years N/A 43. East Asian * 0-3 years 3-5 years 5-10 years 10+ years N/A 44. Latinx/Hispanic * 0-3 years 3-5 years 5-10 years 10+ years N/A 45. Middle Eastern * 0-3 years 3-5 years 5-10 years 10+ years N/A 46. Native American * 0-3 years 3-5 years 5-10 years 10+ years N/A 47. Pacific Islander * 0-3 years 3-5 years 5-10 years 10+ years N/A 48. South Asian/Indian * 0-3 years 3-5 years 5-10 years 10+ years N/A 49. South East Asian/ Filipino * 0-3 years 3-5 years 5-10 years 10+ years N/A 50. Other * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 51. How do you identify? (You can select only two) Asian / Asian American Black/African American Biracial Caucasian/ White East Asian Latinx/Hispanic Middle Eastern Native American Pacific Islander South Asian/Indian South East Asian/ Filipino Other Prefer not to Answer 52. How do you identify? * Female Male Non-Gender Conforming Prefer not to say 53. What are your preferred pronouns? * he/him/his she/her/hers they/them/theirs Other (please specify) Other Please upload a headshot for clients to see Choose File Please upload a 2-3 minute welcome video Choose File To Submit A Video at a Later Time Visit Here IIC FORWARD In addition to IIC Connect, we are finally launching IIC Forward, a way for clients to get immediate answers on their live research projects. Click here to learn more. 54. Would you like to be considered for this opportunity as well? (will require you to answer a few more questions) * Yes No 55. Have you ever worked on multicultural consumer research requests or projects? * Yes No Next Submit 56. Have you ever been asked to review surveys, questionnaires, research approaches or back-end analysis to ensure that they were inclusive at every step? * Yes No Next Next Continue 57. What types of documents have you have experience CREATING for projects you've worked on? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 58. What types of documents do you have experience REVIEWING to ensure they are appropriate for/inclusive to BIPOC audiences? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 59. What types of documents would you be most comfortable working on? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue Should you qualify for IIC forward, you will be joining a hand-selected team of freelancers for clients to rely on for immediate feedback. 60. Assuming you qualify to participate, any requests you receive will need to be sent back in 36-72hrs with additional time allotted for larger requests- will you be able to comply with this timeframe? * Yes No Next Continue 61. By submitting this form, you agree to IIC's Terms & Conditions. Should your application be accepted you will be immediately held to the terms of the agreement. * Yes No Submit Continue

MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! Back to Full Menu

Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods 1 Job Post- 30 Days $ 175 175$ Every month One Role Posted for Thirty Days Select 1 Job Post - 45 Days $ 250 250$ Every 45 days One Job Role Posted for 45 Days Select

RISING DIVERSITY STAR ​ You seem to be somewhat of a rising diversity star! Because race and identity are always evolving, we thought we'd put together some universal truths and things to consider as you continue on your path to more inclusive research practices and outputs. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS ​ CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Continue to ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.

Bridging the Gap of Awareness By Driving Relentless Awareness Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Education | Data is Beautiful | Careers Education & Awareness Generated with the future of our category in mind with a long-term goal to create the right educational pipelines and support systems to address the gap of awareness between younger BIPOC generations and the market research & insights fields. Data is Beautiful Charged with demonstrating the importance & impact of BIPOC populations being the architects of their own stories, by highlighting the beautiful outputs & impactful narratives told by BIPOC market researchers & insights professionals. Careers & Partnerships Built to connect BIPOC researchers seeking networking, partnership and career opportunities and resources. This Pillar in Action January 3, 2022 IIC Releases its Data is Beautiful Website Learn More An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. September 30, 2021 In Good Company Learn More A Digital Career Fair by Mimconnect November 2, 2020 An New IIC Partnership Announcement Learn More Partnering with Eyes4Research to provide college students free access to research tools October 1, 2021 What's the Story Behind That Learn More An IIC Educational Series April 12, 2021 What's the Story Behind That? Learn More An IIC Educational Series October 21, 2020 New Freelancer Marketplace Learn More for BIPOC Research & Insights Professionals

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR. Join the Gallery Scroll, click and learn more about each market researcher & insights professional LOAD MORE