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Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler

Inciting Action Through Revolutionary Change Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Tools & Resources for Inclusive Research Methods This Pillar in Action July 28, 2021 Redefining Identity Learn More New Rules for Sampling in Market Research July 28, 2020 A Diversity Tool for Market Research and Insights Professionals Learn More A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods June 29, 2021 Inclusive Research Standards Learn More A new formula standardizing the approach on how to approach questions around identity

Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

How It Works 1. Purchase a 30 or 45 day Job Post Package 2. Fill out a Submission Form 3. Repeat As Often As Needed Each Purchase Represents One Job Post. For Multiple Job Posts, Purchase Additional Subscriptions Per Post. No plans available Once there are plans available for purchase, you’ll see them here. Post Another Role

A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS Contact Us Insights in Color IIC Initiatives About IIC

Join the Community For all researchers & insights professionals, brands and agencies wishing to stay in touch with IIC Join IIC First Name Email Last Name Website (optional) Company Title Describe your Organization Academia Agency BIPOC Owned Agency Brand Ops Freelancer/ Independent Researcher Other How do you identify? Asian/Asian American Black Afro Caribbean/ African American East Asian Filipino Hispanic American / Latinx Middle Eastern Native American or Alaskan Native Pacific Islander South Asian/Indian White/Caucasian American Other/ prefer to self identify Prefer not to identify How do you identify? Female Male Non Gender Conforming- including nonbinary gender fluid transgender or other Prefer to self identify Prefer not to identify If Prefering to Self Identify I want to subscribe to the newsletter. Submit Welcome to the Community!

Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. ​ What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

Redefining Identity In Research Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow SETTING NEW STANDARDS FOR THE INDUSTRY ​Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future. We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with. Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify. Read More about the shifting state of identity Learn more about Lucid's Commitment Download For Free! First Name Last Name Email Company Name Get Your Free Copy Download Now “ThinkNow is excited to be part of this initiative. Making sample more representative and inclusive is a core mission of our company, partnering with Lucid and Insights in Color on this initiative has enabled us to make an outsized impact on our industry. We see this as a first step in many towards a more diverse and inclusive market research landscape. ” — MARIO X. CARRASCO “Lucid is excited to collaborate with Insights in Color and ThinkNow to align our industry on a more inclusive set of identity demographic questions. Asking respondents who they are in a more inclusive way is critical to obtaining representative research insights and building a better respondent experience within ResTech. We look forward to continuing the conversation!” — TALIA LIPKIND

Demystifying Market Research To help demystify the market research and insights industry, we've started collecting the most frequently asked questions by students and young professionals in order to create more clarity around our industry. Falling into Insights A conversation about breaking into the MRX field. Click HERE To Learn More About the Speakers and Panel Members Learn more about MRX Explore Submit your own question Learn Question: What are all the roles in market research? Answer: Honestly, there are more roles than we have room to answer on this page. Take a look. However, we've written up descriptions for some of the more popular roles in Market Research below and provided a few links for you to explore on your own. First Hand Knowledge: Once you're done exploring, visit our Community Pillar to hear from market researchers themselves what they love about their careers. Qualitative Moderator Moderators are known for being the chattier, more colorful versions of researchers as their jobs, quite literally, depend on the conversations they have with others. Qualitative moderators typically lead one-on-one interviews or large focus group conversations to understand how people interact with brands and why. This method of research is used to gain deeper insights on the psychology of consumers in order to link that information to how they interact with their brand world. To get this right, Qualitative moderators often ask larger, loftier questions in order to paint a fuller, more comprehensive picture of the world and lives of the respondents they are able to speak with. Learn More Learn More Project Field Coordinator Think of this role as the glue that holds a project together. A Field Coordinator typically oversees the costs, logistics & planning of different qualitative or quantitative research projects, both globally and domestically. Their roles may include many tasks including identifying they right types of consumers the research should be focusing on, managing vendors or panel sample, creating comprehensive price elements, running the financial aspects of projects, and coordinating projects as they are won. Coordinators play crucial roles in the organization by ensuring the projects that come in are run smoothly and at a profit. Learn More Learn More Brand Strategist Similar to a Consumer Insights Strategist only their responsibilities also include developing strategies that enhance that brand itself to ensure it is easily recognized in its category and remains relevant for consumers over time. Sometimes brand strategy is only about building the brand identity which may include what the brand stands for, what it looks and sounds like and how it's meant to be perceived by others who see it. Or, sometimes brand strategy is also about creating the central idea from which ads, commercials and marketing campaigns are meant to come from. No matter the scenario, brand strategists must be able to take the data and insights they learn about consumers, culture and the marketplace to create a strategic plan to achieve specific goals for the brands they work with. Learn More Learn More Semiotician Someone who takes the theories from the field of semiotics and applies it to how consumers assign meaning to the signs, shapes, symbols and messages they receive from brands. Semioticians use their ability to break down signs and symbols to determine how brands can more effectively resonate with consumers while remaining culturally relevant. To do this effectively, semioticians must be able to stay in touch with culture at all times. They have to be well informed with the things happening in their countries- from politics to pop culture. And, more than anything, they have to love advertising and branding. Learn More Learn More Quantitative Analyst Analyze large quantities of numbers and data in order to extract insights in away that quantifies, measures or validates specific insights that brands need before making key decisions. In market research, Quantitative Analyst are the ones who build the surveys that companies make and distribute on their behalf. Their interaction with respondents is limited as they only see finished survey answers. Unlike qual, Quantitative Analysts often deal with large sets of data because the surveys they create are often meant for hundreds and thousands of people to take them. Because of this, Quantitative Analysts have to understand how shifts in demographics and identity labels (gender, ethnicity, age, etc.) may or may not impact their work. Learn More Learn More UX Researcher UX is short for "user experience". This role is all about how people navigate the internet and the ease at which they are able to do so. UX researchers work to create the best possible experience for the users of a website, or digital platform by researching user behavior and analyzing design elements to make the experience more intuitive and seamless. Learn More Learn More Cultural Strategist Very similar to a brand strategist only this person creates strategy with state of culture in mind. Essentially he/she is tapped in to culture at all times and uses this to inform how clients should go to market vs. only relying consumer data and competitor trends. Because of their relationship with culture, the role of Semiotician also sometimes falls beneath this practice area. This practice area is not to be confused with a "Multicultural Strategist" which is a different role all together. Click the links to lean more. Learn More Learn More Design Strategist Born from the newest fields of design thinking, design strategy is a combination of insights, brand strategy, and, where applicable, UX design. While the utility of this career role is still being explored and understood, overall, a design strategist is needed to ensure that the products companies build, the spaces we create and the way we manage our organizations are, at their core, centered around the way consumers will use and interact with them. Learn More Learn More Statistician Similar to Quantitative Analysts, Statisticians play a big role in understanding data through numbers. However, what makes them unique is that they can apply statistical methods and modeling to real-world problems to help brands understand consumers and, in some cases create predictive factors and correlation models to increase the likelihood of sales. Essentially, their ability to understand numbers means that they can track trends in consumer and purchasing behavior to create new tools for brands to rely on when building new go-to-market strategies. Learn More Learn More Consumer Insights Strategist Use the insights gained from different research methods (qual, quant, social listening and more) to create strategies that appeal to a brand’s target audience. This also means that a consumer insights strategist must be proficient in at least one research method. Typically, a Consumer Insights Strategist has to know how to take the outputs from the data and insights they receive and create a story for brands to better understand the consumers they spoke with. Essentially, a good strategist is a great storyteller. They know how to pull the most important pieces of information to the front- information that helps clients gain clarity and understand the world of their consumers with more depth. Finally, strategists identify the steps required to ensure clients know how to connect with their audience, authentically. Learn More Learn More Multicultural Strategist Someone who dedicates their research to BIPOC populations and becomes an expert in the behaviors, habits and trends in multicultural groups and audiences. A Multicultural Strategist can exist across various research specialty areas (qual, quant, stats, strategy, etc...) and uses their skillsets to tell the stories of consumers of color, how they interact with different brands, products an services and why. Learn More Learn More Have Questions You'd Like to ask? Submit them here: Email Area of Inquiry What would you like to know? Anything Else? Submit Thanks for your Question! Are you a Market Research Professional who wants to provide answers to some of our inbound questions? We are always looking for fresh perspectives. Let us know here. Submit A Question

A subscription service for clients seeking access to Market Researchers for freelance projects. IIC CONNECT SURVEY FORM Thank you for filling out the IIC Connect Survey Form. You have successfully signed up for IIC Bolt & IIC Connect. Nothing else is required of you at this time. You will receive a confirmation in your inbox from Opportunities@iicinsightsincolor.com . To finish signing up for IIC Forward follow this link.

INITIATIVES BY INSIGHTS IN COLOR Tools, resources and events designed to ensure a more inclusive market research industry. About Us Welcome Researcher Gallery Wall THE GALLERY WALL Join IICs growing gallery of Researchers of color. If you're a freelancer, be sure to join the freelancer database. Inclusive Research Standards Guidelines on Capturing Identity in Research IIC Forward Live feedback consultations for your research needs. Data is Beautiful A new way to share data and insights stories. Submit a Story | See the Storie s IIC IN PERSON IIC goes on the road in 2022. Click here to learn more about our commitment to creating community this year. IIC Interactive Lounges 2022 Coming to a research & insights conference near you IIC & Friends NYC 2022 Teaming up with Mimconnect, ThinkNow Research, AdThrill & More! Up IIC Career Corner Post A Role | Explore Job Board Insights Inside Sessions BIPOC Researcher Check List Empowering Researchers Navigating New Job Opportunities IIC Touchpoint Map IIC x Ahzul x Public Service Contribute Assist in IIC's Efforts Diversity Sense Check Tool About Us (Home) Contact Us Demystifying Market Research Frequently Asked Questions IIC in Action See what events & initiatives IIC are coming up