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Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

How It Works 1. Purchase a 30 or 45 day Job Post Package 2. Fill out a Submission Form 3. Repeat As Often As Needed Each Purchase Represents One Job Post. For Multiple Job Posts, Purchase Additional Subscriptions Per Post. No plans available Once there are plans available for purchase, you’ll see them here. Post Another Role

More Diversity & Inclusion Initiatives are Needed Your projects are in danger of researching consumers and producing insights through a restrictive lens that does not allow for diverse narratives to exist beyond mainstream expectations. There is still work to be done to ensure your research is inclusive to all audiences and accounts for your own teams’ cultural biases. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Diversity training may be needed to help ensure your approaches and outputs are as inclusive and as diverse as they can be. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS Contact Us Insights in Color IIC Initiatives About IIC

Freelancer Eligibility Form Submission Three new platforms designed to ensure that MRX Freelancers are connected to the clients who need them. To be considered, fill out the form below. One form. Three platforms. Three ways to get paid. All freelancers must fill out the survey below to be considered for IIC Connect & IIC Forward. All submissions will be automatically enrolled into IIC Bolt. What's the Difference? IIC Connect IIC Bolt IIC Forward Learn More IIC Connect is a client subscription service that is completely free for BIPOC Market Research freelancers to join. Once you fill out your information below, clients will be able to search for and access your profile in our database based on the qualifications they are looking for. They will have the ability to contact you directly for new opportunities as they arise. This service is only meant to connect clients with the freelance talent they are looking for- nothing more. Filling out the form: In addition to a mandatory headshot and link to your website or linkedin page, we invite freelancers to upload an introductory video of themselves for clients to get to know you. It is your responsibility to alert IIC if your freelancer status changes. IIC Bolt is an adhoc service for clients to use when they are in need of freelance market researcher services. Unlike IIC Connect, clients will not be able to view your profile, but will instead submit information about their project needs into our system which will be immediately blasted via e-mail to all freelancers in our database. If the project and timing work for you, then you will respond directly to the client. All freelancers who apply to either IIC Connect or IIC Forward will be automatically enrolled in this service. Al It is your responsibility to alert IIC if your freelancer status changes. It is common for clients to seek inputs from BIPOC experts during their research process to ensure that their approach is mindfully inclusive and accurate for the audiences they are seeking to understand. IIC Forward was built for clients seeking consultative feedback on their research methods, documents, conclusions and outputs. You are paid by IIC based on the size of the requests once the work is submitted. Click here to learn more. Requirements: Freelancers must be able to review common research documents (screeners, discussion guides, surveys, reports, stimulus etc.) and determine what may be needed to ensure that diverse audiences feel properly represented and included. This may also include the need to tell clients why something they've put together may or may not work. To qualify you must fill out the information for IIC Forward in the survey below (pops up at the end). You will then be asked to review a document for an assessment process. If your answers are satisfactory, you will be contacted by an IIC administrator for next steps. IMPORTANT: At this time, freelancers are unable to edit their responses to this form. Once you submit the form, it's set in stone. To make revisions, you will need to go through the entire survey process all over again. We will use only the most recent submission for your profile. Be sure to carefully consider your answers, headshots and welcome video carefully to avoid multiple submissions. Submission time: 3-5 minutes IIC CONNECT SURVEY FORM 1. Are you currently a BIPOC freelance/ contract market researcher? * Yes No 2. Do you currently work as a market researcher/ strategist full time at an agency/ company? * Yes No Continue First name Email Last name Verify How long have you been a market researcher? 3. In the MRX/ insights / strategy industry * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 4. Working as a freelance researcher * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 5. Do you currently have your own freelance/ independent BIPOC market research company? * Yes No 6. What is the name of your company(write N/A if not applicable)? 7. Please provide your company website URL OR your Linkedin profile URL? 8. Is your business, or are your freelance services professionally insured? * Yes No 9. Where are you located? (City, State, country) 10.What regions do you have experience working in? United States Canada Mexico LATAM Europe Other Other EXPERTISE & EXPERIENCE: How many years of experience do you have in the following categories? 11. Consumer Packaged Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 12. Beauty * 0-3 years 3-5 years 5-10 years 10+ years N/A 13. Apparel/Retail * 0-3 years 3-5 years 5-10 years 10+ years N/A 14. Automotive * 0-3 years 3-5 years 5-10 years 10+ years N/A 15. Luxury * 0-3 years 3-5 years 5-10 years 10+ years N/A 16. Food & Beverage * 0-3 years 3-5 years 5-10 years 10+ years N/A 17. Home/Household Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 18. Electronics * 0-3 years 3-5 years 5-10 years 10+ years N/A 19. Tech * 0-3 years 3-5 years 5-10 years 10+ years N/A 20. Finance * 0-3 years 3-5 years 5-10 years 10+ years N/A 21. Insurance * 0-3 years 3-5 years 5-10 years 10+ years N/A 22. Healthcare * 0-3 years 3-5 years 5-10 years 10+ years N/A 23. Other (write in) * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 24. What type of work do you usually do? Select as many as needed Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Trends analysis Futurecasting Semiotics Multicultural Insights & Strategy DE&I Work Other Other Please specify the amount of experience you have per practice area 25. Qualitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 26. Qualitative Field Coordination / project management * 0-3 years 3-5 years 5-10 years 10+ years N/A 27. Quantitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 28. Quantitative Field Coordination / Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A 29. Shopper Insights/ Journey Mapping * 0-3 years 3-5 years 5-10 years 10+ years N/A 30. Consumer Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 31. Multicultural Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 32. Cultural insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 33. Brand Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 34. Innovation * 0-3 years 3-5 years 5-10 years 10+ years N/A 35. Data Analytics * 0-3 years 3-5 years 5-10 years 10+ years N/A 36. Semiotics * 0-3 years 3-5 years 5-10 years 10+ years N/A 37. DEI Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 38. Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A Which ethnic/racial consumer groups do you have at least three years of experience working with? 39. Asian / Asian American * 0-3 years 3-5 years 5-10 years 10+ years N/A 40. Black/African American * 0-3 years 3-5 years 5-10 years 10+ years N/A 41. Biracial * 0-3 years 3-5 years 5-10 years 10+ years N/A 42. Caucasian/ White/ Gen Pop * 0-3 years 3-5 years 5-10 years 10+ years N/A 43. East Asian * 0-3 years 3-5 years 5-10 years 10+ years N/A 44. Latinx/Hispanic * 0-3 years 3-5 years 5-10 years 10+ years N/A 45. Middle Eastern * 0-3 years 3-5 years 5-10 years 10+ years N/A 46. Native American * 0-3 years 3-5 years 5-10 years 10+ years N/A 47. Pacific Islander * 0-3 years 3-5 years 5-10 years 10+ years N/A 48. South Asian/Indian * 0-3 years 3-5 years 5-10 years 10+ years N/A 49. South East Asian/ Filipino * 0-3 years 3-5 years 5-10 years 10+ years N/A 50. Other * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 51. How do you identify? (You can select only two) Asian / Asian American Black/African American Biracial Caucasian/ White East Asian Latinx/Hispanic Middle Eastern Native American Pacific Islander South Asian/Indian South East Asian/ Filipino Other Prefer not to Answer 52. How do you identify? * Female Male Non-Gender Conforming Prefer not to say 53. What are your preferred pronouns? * he/him/his she/her/hers they/them/theirs Other (please specify) Other Please upload a headshot for clients to see Choose File Please upload a 2-3 minute welcome video Choose File To Submit A Video at a Later Time Visit Here IIC FORWARD In addition to IIC Connect, we are finally launching IIC Forward, a way for clients to get immediate answers on their live research projects. Click here to learn more. 54. Would you like to be considered for this opportunity as well? (will require you to answer a few more questions) * Yes No 55. Have you ever worked on multicultural consumer research requests or projects? * Yes No Next Submit 56. Have you ever been asked to review surveys, questionnaires, research approaches or back-end analysis to ensure that they were inclusive at every step? * Yes No Next Next Continue 57. What types of documents have you have experience CREATING for projects you've worked on? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 58. What types of documents do you have experience REVIEWING to ensure they are appropriate for/inclusive to BIPOC audiences? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 59. What types of documents would you be most comfortable working on? Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue Should you qualify for IIC forward, you will be joining a hand-selected team of freelancers for clients to rely on for immediate feedback. 60. Assuming you qualify to participate, any requests you receive will need to be sent back in 36-72hrs with additional time allotted for larger requests- will you be able to comply with this timeframe? * Yes No Next Continue 61. By submitting this form, you agree to IIC's Terms & Conditions. Should your application be accepted you will be immediately held to the terms of the agreement. * Yes No Submit Continue

What's the Story Behind That? A series that supports our education pillar and is dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. WHY IS IT DIFFERENT? Instead of focusing the conversation on research and insights first, we start with the end product - something young consumers all know, use or have seen. We then and talk about how research and insights were used to create something we love. WHEN IS THE NEXT SESSION? We have slots open for this coming April & September 2022. With over 100 RSVPs, and 7+ educational institutions, IIC secured a 60% attendance rate throughout the entirety of our previous session and plan for a higher success rate in the future. See Previous Session HOW CAN MY COMPANY BE APART OF THIS? Research & insights brands/ agencies wishing to partner with us will need to have an "end product" in that can be shared with the public in mind. Once you have this, register, pay a small fee and work with the IIC team to secure the final logistics . Sign My Company Up HOW CAN MY STUDENTS JOIN THIS SESSION? Contact IIC to make sure your school and students are included in our "What's the Story Behind That?" initiative announcements. Finally, if you're not yet apart of the IIC community, be sure to join our mailing list. Sign Us Up Past Sessions On October, 14, 2021 at 12pm EST IIC was joined by Microsoft to present to students across the country on how some of their most memorable campaigns came to life with the help of insights and researcher. SPEAKER RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. SPEAKER STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. MODERATOR KALIL VICIOSO I bring over 20 years of experience and expertise in integrating consumer stories and data, cultural currents, and category trends to informing, inspiring, and guiding brand strategy. Throughout my career I have applied a social science approach to consumer and health research to ensure insights are action focused. My consumer research specialties include brand positioning and comms development, new product development (NPD), and global/multicultural insights and strategy. I have led multi-disciplinary projects across categories such as financial services, automotive, entertainment, tech, and retail. Clients included Visa, American Express, Lucasfilm, Microsoft, Google, and the Gap. In health research I have worked in HIV prevention, substance use interventions, and medication adherence. My foundational training is in Cultural and Developmental psychology.

Insights Inside Sessions Learn More Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More IIC Presents: Insights Inside- An Intimate Conversation Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler

An New IIC Partnership Announcement Monday, November 2, 2020 Partnering with Eyes4Research to provide college students free access to research tools Learn More Chicago, IL : Insight In Color (IIC) announced a new partnership with Eyes4Research. This partnership will provide IIC members access to an enterprise suite of research technology products, including survey, reporting, analytics and other research solutions offered by Eyes4Research at a discounted price. “We’re hoping this will make a difference with BIPOC insights professionals by giving them access to enterprise level solutions to make them more competitive in the space,” says Rudly Raphael, CEO of Eyes4Research. “This partnership supports IIC’s dedication to “Bridging the Gap of Awareness”, a key IIC pillar created to ensure that future generations of BIPOC insights and research professionals are not only increasingly aware of our industry, but also have access to the necessary tools to become astute practitioners in the field,” says Whitney Dunlap Fowler, Founder of IIC .” Starting today, IIC members and research practitioners will be able to: Access the research tools and services provided by Eyes4Research at 50% off. College students will be able to access the research tools and services for free. Additional perks for members will be offered in future events and initiatives between IIC and Eyes4Research. About Eyes4research : A research software and data collection firm with access to over 20 million B2C and B2B audiences, Eyes4research combines years of professional experience in the art of insight and technology to provide its clients end to end research solutions. To learn more about Eyes4Research, visit www.eyes4research.com . FOR MORE INFORMATION ABOUT HOW YOU CAN ACCESS THESE PERKS AND BENEFITS EMAIL THE IIC OPPORTUNITIES TEAM . Back to Full Menu

IIC at Samplecon Monday, May 16, 2022 This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Learn More SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. IIC is currently looking for sponsors for the Interactive Lounge session we will be hosting there. The lounge will be complete with a recharge station, games and fun activities to ensure diversity remains top of mind. Interested in being a sponsor? Download our sponsorship guide for more information. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement. Samplecon's annual live event is where we connect to shape the future of insights through debate, discussion, talent development and networking. Visit samplecon.com for all the details! https://docsend.com/view/7xgvn3wnzjnqspuf Back to Full Menu

Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

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A Need for Increased Diversity Resources Though you have thought about diversity somewhat, you have not put enough resources into your research process and team structure to ensure your research is truly inclusive and void of bias. Without additional diversity considerations, your projects may not yield the most accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up