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What's the Story Behind That? A series that supports our education pillar and is dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. WHY IS IT DIFFERENT? Instead of focusing the conversation on research and insights first, we start with the end product - something young consumers all know, use or have seen. We then and talk about how research and insights were used to create something we love. WHEN IS THE NEXT SESSION? We have slots open for this coming April & September 2022. ​ With over 100 RSVPs, and 7+ educational institutions, IIC secured a 60% attendance rate throughout the entirety of our previous session and plan for a higher success rate in the future. See Previous Session HOW CAN MY COMPANY BE APART OF THIS? Research & insights brands/ agencies wishing to partner with us will need to have an "end product" in that can be shared with the public in mind. Once you have this, register, pay a small fee and work with the IIC team to secure the final logistics . Sign My Company Up HOW CAN MY STUDENTS JOIN THIS SESSION? Contact IIC to make sure your school and students are included in our "What's the Story Behind That?" initiative announcements. ​ Finally, if you're not yet apart of the IIC community, be sure to join our mailing list. Sign Us Up Past Sessions On October, 14, 2021 at 12pm EST IIC was joined by Microsoft to present to students across the country on how some of their most memorable campaigns came to life with the help of insights and researcher. SPEAKER RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. ​ Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. SPEAKER STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. MODERATOR KALIL VICIOSO I bring over 20 years of experience and expertise in integrating consumer stories and data, cultural currents, and category trends to informing, inspiring, and guiding brand strategy. Throughout my career I have applied a social science approach to consumer and health research to ensure insights are action focused. ​ My consumer research specialties include brand positioning and comms development, new product development (NPD), and global/multicultural insights and strategy. I have led multi-disciplinary projects across categories such as financial services, automotive, entertainment, tech, and retail. Clients included Visa, American Express, Lucasfilm, Microsoft, Google, and the Gap. In health research I have worked in HIV prevention, substance use interventions, and medication adherence. ​ My foundational training is in Cultural and Developmental psychology.

A Need for Increased Diversity Resources Though you have thought about diversity somewhat, you have not put enough resources into your research process and team structure to ensure your research is truly inclusive and void of bias. Without additional diversity considerations, your projects may not yield the most accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS ​ CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

A BIPOC Researcher Checklist Given the increased need for BIPOC researchers, Insights in Color wanted to provide a way to empower prospects, candidates and job seekers with a list of factors to consider when navigating new job opportunities. This list is meant to: 1. Establish a foundational set of factors for BIPOC research and insights professionals to consider when seeking or transferring to a new role. ​ 2. Provide a comprehensive way for researchers of color to examine how the outward facing statements made by a company may or may not match their actions or efforts especially when it comes to diversity and inclusion. ​ 3. Arm BIPOC researchers with the right consideration tools to make better, well-informed judgement calls on the companies & departments seeking our unique talents and expertise. It was created for: CANDIDATES SEEKING NEW ROLES This list is meant to empower you to ask the right questions during the interview process or to at least be on the look-out for specific cues and codes on how welcoming/ inclusive your experience will be should you be asked to join a company or research request. ​ RESEARCHERS EXPANDING INTO DE+I FUNCTIONS This list is meant to encourage you to properly vet & examine the origins of the need and to guage your current company’s vision and commitment to the space, and the extent to which your efforts will be successful. Free Download

CAREER CORNER For job seekers and companies seeking new talent. For tips and tricks on diversity, equity & inclusion in market research, click here. Companies Brands, Agencies & Insights Departments Researchers BIPOC Market Researchers, Strategists & Insights Professionals COMPANIES Clients Multicultural talent solutions for brands & agencies Post Advertise a Role Post a role on our job board to recruit multicultural research talent. View More Hire Hire a Freelancer For short-term/ project based engagements consider reaching out to our freelancer database. View More Browse Freelancer Gallery Use our Researcher Gallery Wall as a free tool to find your next candidate. View More RESEARCHERS Researchers Career Resources for current and prospective BIPOC researchers Apply Visit our Job Board Find new career opportunities posted by IIC every week! View More Sign Up Sign Up as a Freelancer Join our freelancer database to be contacted for future work projects & IIC initiatives. View More Join Join the Researcher Gallery Add your face and name to our growing gallery wall. View More For tips and tricks on diversity, equity & inclusion in market research, click here.

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR Insights in Color is bringing researchers of color into one place to build a new kind of virtual researcher community online. This gallery is meant to create visibility for researchers of color, push the envelope on re-imagining what a researcher looks like and serve as a platform where BIPOC research practitioners can find each other and build a one-of--a-kind connected network. If you are a research or insights practitioner of color, we'd love to add you to our gallery! How to join the Gallery Wall Fill out the form below Submit a picture your grandmother would be proud of. Wait 1-2 weeks to find your picture in our gallery Criteria: The image you select should be of you doing fun, everyday, non-research things. No professional head-shots please- we take people as they are here. Selfies encouraged. Be your most authentic self. All submissions are final and can not be revised. Join the Gallery First Name Email Last Name Job Title [optional] Please provide ONE link that you'd like your image to connect prospective viewers to. This can be a link to your Linkedin page, your personal website or portfolio. [links will not be able to be changed once submitted] INCLUDE HTTP:// Link Practice Area (no more than 2) Qualitative Quantitative Qual & Quant UX Research Semiotics Brand Insights & Strategy Digital Insights & Strategy Multicultural Insights & Strategy Social Listening Insights Wizard (Essentially you do a bit of everything) Consumer Insights Data Analytics Other: Other Are you a freelancer or independent consultant? Would you like your information to be added to a networking spreadsheet featuring other minorities in research which will be distributed to everyone who signs up for IIC? Please upload a HI-RES picture of yourself. No corporate head shots please! We want to see you in your best, most fun, most fly, most authentic self! A picture that would put a smile on your grandmother's face. [please note, images will only be uploaded once, so make sure these are the pictures you really want others to see] Fun Picture Submission Upload File Upload supported file (Max 15MB) TERMS & CONDITIONS By submitting your information and image for the IIC platform, you agree to allow Insights in Color to use your likeness and information provided (first name, last name, title, research practice area, respective link & picture) on the IIC website for any content referring to "researchers gallery page" or networking documents to be released afterwards, unless otherwise noted, without any further permission from, or payment or attribution to you. Furthermore, by submitting information to this platform, you attest that you are at least 18 years old, a market researcher of color (Black, African American, Hispanic/Latinx, Asian, Biracial etc.), and that you own and control all rights to the images and information you've provided. For questions about the use of your information please email info@insightsincolor.com . * I accept all above stated terms & conditions Subscribe me to IIC Updates (optional) Submit Welcome to the Community! Check back in 1-2 weeks to find yourself in the gallery!

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Value Packages Sort by BRONZE Quick View VALUE - IIC FORWARD PACKAGE Price $9,300.00 Add to Cart ENTERPRISE Quick View VALUE - IIC FORWARD PACKAGE Price $24,750.00 Add to Cart SILVER Quick View VALUE - IIC FORWARD PACKAGE Price $13,750.00 Add to Cart STARTER PACK Quick View VALUE - IIC FORWARD PACKAGE Price $3,950.00 Add to Cart GOLD Quick View VALUE - IIC FORWARD PACKAGE Price $20,300.00 Add to Cart Load More Premium Packages Sort by ENTERPRISE Quick View PREMIUM - IIC FORWARD PACKAGE Price $37,500.00 Add to Cart BRONZE Quick View PREMIUM - IIC FORWARD PACKAGE Price $11,000.00 Add to Cart GOLD Quick View PREMIUM- IIC FORWARD PACKAGE Price $27,000.00 Add to Cart SILVER Quick View PREMIUM - IIC FORWARD PACKAGE Price $16,500.00 Add to Cart STARTER PACK Quick View PREMIUM: IIC FORWARD PACKAGE Price $4,000.00 Add to Cart Load More

Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

Contact Us General Inquiries Sponsorship Inquiries Job Board Posts Data is Beautiful Tues - Fri 9:00 am – 6:00 pm EST Opportunities@iicinsightsincolor.com Footer

Where are all the Men? A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story . Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2021 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? See speakers and moderators below! SPEAKERS DAN RAMIREZ - VP PRODUCT STRATEGY AND SOLUTIONS AT SUZY ​ With a long career in building and developing data and measurement products while at Microsoft, Yahoo, global media agencies, and Tech Startups. Dan has helped productize Ideas and solutions on a global scale, including proprietary behavioral segmentation and quantitative research measurement. ANTWOINE FLOWERS - SR. DATA SCIENTIST AT GOOGLE ​ Antwoine is a senior data scientist with 5+ years experience across the biomedical, financial, and technology sectors, his area of expertise is experimentation and measurement of user trends across technology platforms. He hails from the south side of Chicago, Illinois and is a graduate of Tuskegee University, a historically Black College. Currently, he is excited about entering the crypto currency industry and pioneering research within this emerging market. ANDY MONZON - AD PROJECT MANAGEMENT AT EGG STRATEGY ​ Andy is an Associate Director in Project Management at Egg Strategy, a global strategy and innovation agency, inspiring true paths forward for leading CPG, Health and Lifestyle brands. He got his start in the industry 10 years ago, first a telephone recruiter, then as a facility/project manager before making the transition to the agency side. His previous agency experience includes stints at The Sound, Flamingo and Kantar. When not writing screeners or managing recruits, Andy spends a lot of his time working on Egg’s DE&I goals, as well as co-leading the agency’s internal Multicultural Team. He’s of Latinx heritage (via El Salvador), an avid Seinfeld fan, coin collector, sneakerhead and supporter of most NY-area sports teams (Giants, Yankees, Knicks and Devils). MICHAEL CORREA - SR. USER RESEARCHER AT WARNER MEDIA ​ Born and raised in the midwest, Michael has received a bachelor of science in Psychology at Illinois Institute of Technology and a master of science in Human-Computer Interaction from DePaul University. He has worked as a mixed-methods user researcher across industries, including entertainment, medical devices, packaging, and defense. Currently resides in the greater Seattle area working as a Senior User Researcher at Warner Media. An accessibility advocate, he works to provide improved research methods to engage audience segments with accessibility needs.

Who We Are A diversity initiative for researchers founded by a researcher Whitney Dunlap- Fowler FOUNDER ​ Whitney Dunlap-Fowler is a semiotician and seasoned brand strategist with nearly 10 years of experience building culturally intelligent brands through cultural insights, brand strategy and multicultural strategy. ​ Before founding Touch of Whit Creative , she co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. ​ Her ‘brand strategy roots’ were honed and polished during her time at Kantar Added Value, where excelled as in dual strategic roles across the brand and cultural insights teams while earning a Masters degree in Media, Culture and Communications at NYU. ​ Before leaving the company, she took on an additional role as the Multicultural Practice Lead for North America and started an initiative called “Insights in Color” for minority professionals seeking to connect with others in the research community. Since starting her own business, she’s restarted the IIC initiative in order to pursue her passion of creating a more connected network of researchers of color and a platform built to serve their needs. Industry Partners Clients We've Worked With

Insights in Color A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS ENTER How Can We Help You? Select IIC Lunch & Learns Contact Us

IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. ​ The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.