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Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! Back to Full Menu

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Access Client Portal What's included in each type of request? Request types are defined by the number of pages in your submission. Clients can submit screeners, discussion guides, surveys, stimulus, reports and more to be reviewed in the IIC Forward Portal. Title Simple Request Intermediate Request Advanced Request Special Request Special Request II 15 minute briefing call Yes Yes Yes Yes Yes 15 minute debrief call Yes Yes Yes Yes Yes 2 Vetted IIC Researchers No Yes Yes Yes Yes Review Amount: up to 5 pages Yes Yes Yes Yes Yes Review Amount: up to 15 pages No Yes Yes Yes Yes Review Amount: up to 25 pages No No Yes Yes Yes Review Amount: up to 50 pages No No No Yes Yes Review Amount: up to 100 pages No No No No Yes Eliglbe for 1hr consultation? Yes Yes Yes Yes Yes Eligible for 1 month consultation? Yes Yes Yes Yes Yes Page 1 of 1 Access Client Portal Explore Pricing Explore Packages Bundled Packages TIER 1: PREMIUM Offers the most amount of requests & consulting options Premium Plus & Premium Plans* TIER 2: VALUE Offers the a lower price point for each package option Value Plus and Value Plan* *Plus plans include on-going consulting A la Carte Options Just need one or two requests? Choose from our a la carte options below. $150 admin fee applies when purchasing more than 3 A la Carte options Clients purchasing more than 5 a la carte options at a time will automatically be enrolled in a starter-pack bundle. 0-5 pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. Simple Request $175 Purchase Intermediate Request 6-15 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $225 per researcher (2 researcher minimum) Purchase Advanced Request 16- 25 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $300 per researcher, (2 researcher minimum) Purchase Tier 1Special Request 26-50 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $425 Purchase Tier 2 Special Request 50+ pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $550 Purchase See Product Store Client FAQs WHAT KIND OF DOCUMENTS CAN I SUBMIT? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus, etc. WHO ARE THE BIPOC RESEARCHERS REVIEWING MY REQUESTS? Freelancers and contract researchers who are vetted through IIC’s onboarding process. WHY WOULD I NEED MORE THAN ONE RESEARCHER? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and prospective on anything dealing with inclusion to make sure you get it right. CAN I CHOOSE THE RESEARCHER(S) I WANT TO WORK ON MY REQUEST? No. However, all customers can input the parameters of the type of researchers they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and more. HOW MUCH ARE THE RESEARCHERS PAID? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. WHAT ABOUT CONFIDENTIALITY? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not work on anything until all agreements are submitted. HOW LONG IS MY INFORMATION IN YOUR SYSTEM? All research request documents will be deleted after 30 days from the date of completion. WHAT SHOULD I EXPECT AFTER SUBMITTING A REQUEST? Researchers who receive and accept your request will add notes to the documents you submit through the portal and send them back to you. If needed, they will message you in the portal for further detail. WHAT HAPPENS IN A CONSULTATION? Consultations are set up for customers seeking live, one-on-one conversations with the researchers working on their projects. This can be for a duration of 1 hour or one month depending on your needs. Client Faqs

2022 SPONSORSHIP OPPORTUNITY DETAILS IIC & FRIENDS | INTERACTIVE LOUNGE WITH QUIRKS | CONNECTED MENTORS Jump to Sponsor Payment IIC & Friends NYC IIC is going hosting an event for IIC members and bringing friends along the way - we’re hoping to see you there! HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more . Become a Sponsor DETAILS: WHO IIC & other industry leading diversity organizations including Mimconnect, AdThrill, ThinkNow Research & More! HOW IIC will host an intimate event for members of the community & our allies in NYC in 6/8 from 6 -10pm. WHY To align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person. IIC & Friends Tou IIC INTERACTIVE LOUNGE YOUNG IN RESEARCH an Interactive Lounge series at some of the industry’s most coveted conferences & events. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO IIC executive members + BIPOC students & young professionals under 30 HOW We will be hosting interactive spaces during Quirks NYC in July. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. To help close the gap of awareness and generate more interest, IIC hosting an Interactive Lounge Series to appeal to younger, junior members of our field (30 and below) and college students to demonstrate what a life in research and insights can look like for them. Interactiv Louge CONNECTED MENTOR SERIES AUGUST 2022 A new way for multicultural research and insights professionals to find and establish mentorship relationships virtually. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO Current BIPOC members of the IIC community seeking mentorship opportunities. ( A LIMIT OF 30 MENTOR SLOTS WILL BE AVAILABLE.) HOW A half-day session through our online platform for that will connect BIPOC mentors & mentees together in private, one-on-one “speed dating” sessions. WHY To double down on IIC’s commitment to community and creating pathways for professionals of color to find each other and create valuable connections. Connected Mentors Sponsorships range from Silver to Vibranium All of which include a confirmed slot in our digital grab bags for all attendees and access to our IIC Sponsorship Package where you will be featured as an event sponsor in event social media posts, IIC newsletter email blasts. To view the full details of each sponsorship package, download them here. Seeking an invoice for your sponsorship dollars? Email us. BECOME A SPONSOR First Name Email Last Name Company Initiative Choose an option Level Choose an option If "Other" selected above, please explain Confirm Total Sponsorship Amount $ I want to subscribe to the newsletter. Keep my contribution anonymous Contribute Please check your email for a confirmation! Become a Sponsor

The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers

Talking Insights Podcast | Episode 5: race, representation, and rethinking research Wednesday, July 22, 2020 Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

INITIATIVES BY INSIGHTS IN COLOR Tools, resources and events designed to ensure a more inclusive market research industry. About Us Welcome Researcher Gallery Wall THE GALLERY WALL Join IICs growing gallery of Researchers of color. If you're a freelancer, be sure to join the freelancer database. Inclusive Research Standards Guidelines on Capturing Identity in Research IIC Forward Live feedback consultations for your research needs. Data is Beautiful A new way to share data and insights stories. Submit a Story | See the Storie s IIC IN PERSON IIC goes on the road in 2022. Click here to learn more about our commitment to creating community this year. IIC Interactive Lounges 2022 Coming to a research & insights conference near you IIC & Friends NYC 2022 Teaming up with Mimconnect, ThinkNow Research, AdThrill & More! Up IIC Career Corner Post A Role | Explore Job Board Insights Inside Sessions BIPOC Researcher Check List Empowering Researchers Navigating New Job Opportunities IIC Touchpoint Map IIC x Ahzul x Public Service Contribute Assist in IIC's Efforts Diversity Sense Check Tool About Us (Home) Contact Us Demystifying Market Research Frequently Asked Questions IIC in Action See what events & initiatives IIC are coming up

IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.

Employer Accountability Pledge Everything we do is rooted in intentional disruption - we believe the system is broken, and that there is a need to change the industry from the inside out. Your role within your organization can be a key driver in helping us change the industry for the better. I've Already Signed This As leaders and/or hiring managers, your input and guidance are critical in ensuring that diversity & inclusion remain integral to how the research and insights industry operates. In order for research to truly impact the lives of consumers, there is a need for it to be representative in nature. The effort to achieve representative and impactful outputs starts with you. The only way to foster equality in representation is to ensure a diverse pipeline of talent and a way to support that talent with an inclusive workplace culture built with the needs of bipoc talent in mind. This pledge is the first step of many to ensure the right kind of change is seen in our industry. 1. MAKE A COMMITMENT TO CHANGE Insights in Color is providing access to diverse research and insights talent. In exchange, we are asking that companies accessing this space to be aligned with IIC’s call to action: 2. CALL TO ACTION Insights in Color is asking organizations wishing to align themselves with our initiative to join our mission of disrupting the status quo regarding recruiting, hiring and retaining diverse talent in the research and insights field. IIC does not believe in “participation awards” when it comes to implementing real change around diversity and inclusion. By committing to this pledge, we hope that it will serve as a catalyst for you to continue the conversation around diversity and inclusion within the research and insights space at the highest levels of your organization. The IIC Employer Accountability Pledge We pledge to check our biases and assumptions at the door, question what we think we know, and leave room, space and grace to admit that there are things that we may not fully understand. We understand that until we do this, and step away from, and outside of our “normative ways of thinking” that the market research system and our hiring and retention processes will remain broken and ill-equipped to welcome and create space for future BIPOC researchers in our industry. We pledge to do the work that is necessary to continue making our work environments safe spaces to have the necessary, complex, and sometimes difficult, conversations about diversity and inclusion. We will commit to creating a work environment that has the necessary tools, resources, education and mentorship parameters needed to keep BIPOC researchers fully supported and engaged in this space for the long term. We pledge to keep the pipeline of diverse candidates for our organization full and ongoing at all levels, with the right measurement tools to monitor progress and success in these spaces. We recognize that creating truly inclusive environments requires on-going work, substantial budget, and resources to sustain them and how they evolve overtime. Because of this we will commit to ensuring that these areas are always considered and highly prioritized within our organization. We will continue to rethink our traditional ways of working by finding inspiration from other brands and companies seeking to do the same, and then augmenting those outputs in a better, fresher, more provocative way that truly incites change and action within our industry. Company Name Email I PLEDGE TO USE MY POSITION IN MY COMPANY AS ONE THAT INCITES CHANGE AND IS COMMITTED TO DISRUPTING THE STATUS QUO WHEN IT COMES TO HOW WE RECRUIT, HIRE AND RETAIN BIPOC TALENT IN THE RESEARCH AND INSIGHTS INDUSTRY I AGREE TO BE HELD ACCOUNTABLE FOR MY ACTIONS AND/OR THE ACTIONS OF MY COMPANY BY SHOWING PROOF OF OUR EFFORTS TO UPHOLD, SUPPORT AND CONTRIBUTE TO NEW AND MEANINGFULLY IMPACTFUL DIVERSITY & INCLUSION TACTICS THAT POSITIVELY IMPACT AND CHANGE IN OUR INDUSTRY First Name Last Name Your Signature Clear Submit

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RISING DIVERSITY STAR You seem to be somewhat of a rising diversity star! Because race and identity are always evolving, we thought we'd put together some universal truths and things to consider as you continue on your path to more inclusive research practices and outputs. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Continue to ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up