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Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: Back to Full Menu

IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

Where are all the Men? Wednesday, November 3, 2021 A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2020 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? Click the link to see! Back to Full Menu

The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

What's the Story Behind That? Wednesday, April 21, 2021 An IIC Educational Series Learn More Join IIC for a new educational series geared towards BIPOC students and young professionals to uncover the power of research and the role diverse voices can play in making brands more reflective of the realities we wish to see. Back to Full Menu

What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

The Better Why Conference: Timing is Everything Thursday, September 24, 2020 Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler Learn More The timeline on critical business decisions continues to accelerate. Decisions need to be made in hours not weeks, and if you have no input to give, decisions get made with the customer (and without the insights function). Join this discussion where we dig into how insights leaders are effectively positioning themselves as strategic partners to the business and ensuring the customer is a part of the most critical decisions. Key themes include: • How to qualify the need and the speed • How to embed into the business, drive speed and build relationships • How to accelerate response times through planning frameworks that provide direction and flex • How to land the brief and push for more answers from the business Back to Full Menu

IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

An New IIC Partnership Announcement Monday, November 2, 2020 Partnering with Eyes4Research to provide college students free access to research tools Learn More Chicago, IL : Insight In Color (IIC) announced a new partnership with Eyes4Research. This partnership will provide IIC members access to an enterprise suite of research technology products, including survey, reporting, analytics and other research solutions offered by Eyes4Research at a discounted price. “We’re hoping this will make a difference with BIPOC insights professionals by giving them access to enterprise level solutions to make them more competitive in the space,” says Rudly Raphael, CEO of Eyes4Research. “This partnership supports IIC’s dedication to “Bridging the Gap of Awareness”, a key IIC pillar created to ensure that future generations of BIPOC insights and research professionals are not only increasingly aware of our industry, but also have access to the necessary tools to become astute practitioners in the field,” says Whitney Dunlap Fowler, Founder of IIC .” Starting today, IIC members and research practitioners will be able to: Access the research tools and services provided by Eyes4Research at 50% off. College students will be able to access the research tools and services for free. Additional perks for members will be offered in future events and initiatives between IIC and Eyes4Research. About Eyes4research : A research software and data collection firm with access to over 20 million B2C and B2B audiences, Eyes4research combines years of professional experience in the art of insight and technology to provide its clients end to end research solutions. To learn more about Eyes4Research, visit www.eyes4research.com . FOR MORE INFORMATION ABOUT HOW YOU CAN ACCESS THESE PERKS AND BENEFITS EMAIL THE IIC OPPORTUNITIES TEAM . Back to Full Menu

< Back Manager, Multicultural Analytics GroupM ​ Forward > ABOUT THE AGENCY: GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Take A Virtual Office Tour: https://roundme.com/tour/368027 THE ROLE Here at GroupM, the Multicultural Marketing Analytics team is a specialty group that integrates data + culture + marketing strategy. We’re looking for a dynamic data-driven Manager to join a bi-coastal group of energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments (Hispanic, African-American/Black, Asian and LGBTQ+) have on our client’s business. As a data-agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting – this job is for you! YOUR IMPACT: Well-versed on qualitative and quantitative research methods and vendors (brand lift studies, media effectiveness studies etc.) Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics etc.) The ability to assess client challenges and develop data-driven approaches inclusive of data inputs needed to solve problems and provide recommendations inclusive of KPIs Knowledge of various campaign/media measurement tools and first and third data providers a plus (Acxiom, FourSquare, ComScore, Nielsen Ratings etc.) Demonstrated success in helping clients take concrete action based on analytics and data Demonstrated success in managing elements of a client relationship Seek creative opportunities to enhance the team’s visibility by providing thought leadership through new insights, data partnerships, and analytical approaches Ability to interface with key internal and external stakeholders YOUR QUALIFICATIONS: Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space Excellent analytical skills with the ability to translate information into actionable insights Advanced statistical capabilities including: regression/ correlation analysis etc. a plus Strong presentation development and delivery skills – background with data visualization (i.e. tableau) a plus Bachelors Degree preferred Yes, Accountability Pledge Signed How To Apply: Job Link URL http://app.jobvite.com/m?3jSTYnwU Apply Back to Job Board

< Back Senior Consultant, Qualitative Research (Moderation) C Space $80,000-$100,000 Forward > About C Space Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. We are passionate about our people and proud of our culture. We co-created a set of values to ensure that we are delivering fantastic work, continuing to learn and developing and building a high-performance culture which creates opportunities for those who work here: I’ve got this: taking the initiative; doing what we say we will Only accept awesome: taking pride in your work; creating value for our clients and company Show the love: being kind to others; taking care of yourself too Do what scares you: challenging ourselves, taking risks and embracing opportunities for personal growth Tell it like it is: caring enough about people and the work to provide meaningful feedback; speaking up when you have a different perspective Open up and listen: embracing feedback from others; working hard to understand different points of view Find what fascinates: being relentlessly curious; having a learning mindset We before me : remembering we succeed or fail as a team Leave your mark: driving results through your work; shaping our culture C Space is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment at C Space without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. We are headquartered in Boston, with offices in London, New York, San Francisco, and Cologne. To learn more, visit www.cspace.com or follow us on social media! Learn more about our culture on TikTok @cspaceglobal and IG @cspaceglobal , and more about our business and thought leadership on LinkedIn . Want to see posts from other C Spacers? Check out #wearecspace on LinkedIn! Who you are: You are guided by your passion for understanding customers and driving better experiences for them. You believe in making business more human and want to help companies innovate from the outside-in. You love diving into client challenges and “navigating in the grey”. You’re a team player and you love bringing out the best in those around you. You are naturally curious, analytical, and are skilled at designing and executing primary research studies. You know that a discussion guide is a guide and not a script. You follow the flow of conversation, listen intently and probe appropriately and insightfully. What you’ll do: In this role you’ll be working with clients across our portfolios and delivering some of our most innovative and impactful engagements. These engagements will mainly focus a range of moderated qualitative research (e.g. ethnography, focus groups, UX testing). If you focus on building strong client relationships and love the challenge of bringing the brief to your clients, this role could be for you. Commitment to quality. You are highly organized and great at finding efficiencies in the design and execution process while maintaining quality and ensuring the bar is kept high. Proactive problem solving. You’re a natural problem solver and can identify and resolve problems in a timely manner; independently seeking out solutions. Exhibit ownership and responsibility. You are dependable and take responsibility for your actions, honoring commitments and completing tasks on time or notifying appropriate person with an alternate plan. Build strong relationships . In partnership with your teams, create trusted relationships with senior level clients that drive great work and growth. Know your clients. Understand the goals of your clients’ organizations and recognize your clients’ individual roles in achieving those goals. Inspire your clients (to be better). Actively connect the dots from consumer trends to the competitive landscape, bring a holistic perspective to our clients’ business on a regular basis. Make them better at their jobs for knowing you. Desired Skills: 5-7+ years of relevant experience in qualitative moderated research. Experience in Consulting, UX, Innovation, Customer Experience or Consumer Insights a plus. Strong agency experience preferred. Experience moderating a range of research events from one-on-one interviews, to focus groups, to ride-alongs. Experience moderating both in person and virtually is a must. We are committed to being an inclusive research agency which means we do a lot of work with communities of people who have been marginalized by society. As such, we’re looking for a researcher who can reflect that lived experience in an authentic way when working with participants. Exceptional organizational skills and ability to deal with competing priorities. Strong collaboration across internal teams to drive impact for clients. Ability to multi-task, work independently and as part of a multidisciplinary team, exercise sound judgment, and escalate issues when necessary. Experience working in highly regulated industries like Healthcare and Financial Services a plus, although not required. Boston based or with the ability to travel to Boston for in person research. Open to travel outside of Boston up to 20%. Learn more about what makes C Space who WeAre_ here: https://cspace.com/who-we-are/about/ We are focused on building a diverse and inclusive business and we welcome applications from people from diverse backgrounds, abilities, and walks of life – talented, creative people with their own voice, ideas and perspectives. So if you think you have the right skills and mindset for this position, whether through education, work or life experience, please apply. Salary range: $80,000 to $100,000. Alongside a competitive salary we also offer a comprehensive benefits packages including: Generous PTO; including 10 company holidays, 15 vacation days, 5 floating days and 10 sick days each year + volunteer and bereavement days. Discounted medical, health, and vision insurance 401k with a company match Family-forming benefits Paid parental leave Care@Work with Care.com Commuter benefits Flexible work schedules Employee Assistance Program Established Employee Resource Groups Extensive Learning & Development curriculum Annual Wellbeing budget for each C Spacer Yoga @ work Culture committee, clubs, in person & virtual social events In 2023, C Space has been recognized with our 3rd straight Best Company for Career Growth award, as well as Best Company for Diversity and Best Work-Life Balance by Comparably. Comparably Awards are provided yearly to top performing company cultures based on real feedback from our employees. 2023, 2022, and 2021 Best Company for Career Growth 2022 Best Company for Diversity 2022 Best CEOs for Diversity; 2021 Best CEOs for Women 2022 Best Work-Life Balance C Space has been awarded the following awards from Comparably: 2022 Best Company for Diversity 2022 Best CEOs for Diversity 2021 Best CEOs for Women Yes, Accountability Pledge Signed How To Apply: Job Link URL https://grnh.se/ae3df7571us Apply Back to Job Board