Search Results

MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! Back to Full Menu

Insights Festival 2020- State of our World Sunday, September 13, 2020 Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

New Freelancer Marketplace Wednesday, October 21, 2020 for BIPOC Research & Insights Professionals Learn More Brands, companies and organizations are actively looking for BIPOC research and insights professionals to hire to shift towards a more diverse & inclusive workplace. However, the pipeline for multicultural talent within the research field has historically been weak, as BIPOC professionals in this field are not only rare, but often choose to work for themselves after spending several years in the industry. To fill this void, Insights in Color (IIC) has begun creating various tools to serve as interim solutions for brands and companies seeking diverse talent, including the Diversity Sense Check Tool and the IIC Job Board in partnership with Mimconnect. Today, Insights in Color is launching the IIC Freelancer Marketplace to ensure that BIPOC Freelancers are discoverable by companies and brands seeking their expertise on various categories including beauty, retail, technology, cpg and more. Connecting to BIPOC researchers is a simple three step process. Companies seeking freelancers for short-term projects can submit their request and desired criteria in IIC’s Hire a Freelance Researcher Form . Once the information is captured, and payment is submitted, IIC’s network of BIPOC freelancers will automatically be notified of the the request. By developing this tool, IIC hopes to help bridge the gap for companies seeking diverse talent for all of their needs, not just DE&I or multicultural requests. Visit the Hire a Freelance Researcher page for more information. To join our researcher network visit our Ways to Join page Back to Full Menu

What's the Story Behind That Thursday, October 14, 2021 An IIC Educational Series Learn More A new IIC series dedicated to connecting with students and young professionals to show them a different side of the research and insights industry, in Partnership with Microsoft. WHAT IS IT? A series dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHAT BRANDS/ AGENCIES ARE PRESENTING IN THIS SESSION? We are proud to announce that our next session will be with the research & creative teams at Microsoft. See some of the ads we will be discussing below! WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. HOW LONG IS IT? 1 hour Sign up: https://www.insightsincolor.com/what-s-the-story-behind-that SPEAKERS RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. A Southern California native, Stacey received her undergrad at UCLA and MBA at USC’s Marshall School of Business. She currently lives in Seattle, Washington with her partner and pup. Moderated by Whitney Dunlap-Fowler & Kalil Vicioso Back to Full Menu

A Diversity Tool for Market Research and Insights Professionals Tuesday, July 28, 2020 A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Learn More A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Back to Full Menu

IIC & Friend NYC Event Wednesday, June 8, 2022 An intimate event for multicultural research professionals and the allies & groups that support them. Learn More Sponsored by Forward & C-Space, IIC is coming to NYC and bringing friends (Adthrill, Mimconnect & Thinknow) along the way ! WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us! IIC & Friends NYC June 8, 2022, 6:00 – 10:00 PM EDT| New York Register Now Back to Full Menu

Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. Back to Full Menu

< Back This is a Title 02 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

Easy Solves, The Wrong Approach To D&I Wednesday, April 13, 2022 In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Learn More People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market. Ironically, marketers turn to market research to give them insight into specific audiences. But the challenge within the research industry is its lack of diversity, and it can have a real impact on results. When there is a lack of representation when developing sample frames, for example, the questionnaires lack objectivity. And when you only pull in researchers of color when you want to run a multicultural campaign, your general market campaigns lack that perspective. Researchers of color are first and foremost researchers and should be considered team members, not just leads on special projects or multicultural checkpoints. The industry needs more people of color to fill the vacancies on these teams. Essential to attracting diverse talent is an inclusive recruiting strategy. Awareness of market research careers should be raised on the campuses of historically Black colleges and universities (HBCUs) and jobs posted on inclusive job boards like Mimconnect . When candidates are hired, they must see themselves growing at the company. If there isn’t representation at the top in key leadership positions, it sends the wrong message. In this episode of The New Mainstream podcast, Whitney Dunlap Fowler , founder, A Touch of Whit and Insights In Color and Shazia Ginai , CEO, Neuro-Insight and board chair, Colour of Research (CORe) , share their experiences in the market research industry, and how intentionality is key to driving diversity. Back to Full Menu

Talking Insights Podcast | Episode 5: race, representation, and rethinking research Wednesday, July 22, 2020 Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

MRMW VIRTUAL SUMMIT 2022 Wednesday, July 6, 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Learn More MRMW Virtual Summit APAC/EU will bring together forward thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward. MRMW will showcase the latest insight techniques - from planning and conducting, to analysis and the implementation of customer insights. This exciting summit includes presentations from top researchers from the world’s largest brands, interactive panel discussions and 1-2-1 meetings. This is a must-attend conference for researchers to learn, be inspired and network. Back to Full Menu

< Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next