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IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

Easy Solves, The Wrong Approach To D&I Wednesday, April 13, 2022 In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Learn More People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market. Ironically, marketers turn to market research to give them insight into specific audiences. But the challenge within the research industry is its lack of diversity, and it can have a real impact on results. When there is a lack of representation when developing sample frames, for example, the questionnaires lack objectivity. And when you only pull in researchers of color when you want to run a multicultural campaign, your general market campaigns lack that perspective. Researchers of color are first and foremost researchers and should be considered team members, not just leads on special projects or multicultural checkpoints. The industry needs more people of color to fill the vacancies on these teams. Essential to attracting diverse talent is an inclusive recruiting strategy. Awareness of market research careers should be raised on the campuses of historically Black colleges and universities (HBCUs) and jobs posted on inclusive job boards like Mimconnect . When candidates are hired, they must see themselves growing at the company. If there isn’t representation at the top in key leadership positions, it sends the wrong message. In this episode of The New Mainstream podcast, Whitney Dunlap Fowler , founder, A Touch of Whit and Insights In Color and Shazia Ginai , CEO, Neuro-Insight and board chair, Colour of Research (CORe) , share their experiences in the market research industry, and how intentionality is key to driving diversity. Back to Full Menu

The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

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MRMW VIRTUAL SUMMIT 2022 Wednesday, July 6, 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Learn More MRMW Virtual Summit APAC/EU will bring together forward thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward. MRMW will showcase the latest insight techniques - from planning and conducting, to analysis and the implementation of customer insights. This exciting summit includes presentations from top researchers from the world’s largest brands, interactive panel discussions and 1-2-1 meetings. This is a must-attend conference for researchers to learn, be inspired and network. Back to Full Menu

Who We Are A diversity initiative for researchers founded by a researcher Whitney Dunlap- Fowler FOUNDER ​ Whitney Dunlap-Fowler is a semiotician and seasoned brand strategist with nearly 10 years of experience building culturally intelligent brands through cultural insights, brand strategy and multicultural strategy. ​ Before founding Touch of Whit Creative , she co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. ​ Her ‘brand strategy roots’ were honed and polished during her time at Kantar Added Value, where excelled as in dual strategic roles across the brand and cultural insights teams while earning a Masters degree in Media, Culture and Communications at NYU. ​ Before leaving the company, she took on an additional role as the Multicultural Practice Lead for North America and started an initiative called “Insights in Color” for minority professionals seeking to connect with others in the research community. Since starting her own business, she’s restarted the IIC initiative in order to pursue her passion of creating a more connected network of researchers of color and a platform built to serve their needs. Industry Partners Clients We've Worked With

Insights in Color A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS ENTER How Can We Help You? Select IIC Lunch & Learns Contact Us

IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. ​ The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.

Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler