The Better Why Conference: Timing is Everything

The timeline on critical business decisions continues to accelerate. Decisions need to be made in hours not weeks, and if you have no input to give, decisions get made with the customer (and without the insights function).

Join this discussion where we dig into how insights leaders are effectively positioning themselves as strategic partners to the business and ensuring the customer is a part of the most critical decisions.

Key themes include:

• How to qualify the need and the speed • How to embed into the business, drive speed and build relationships • How to accelerate response times through planning frameworks that provide direction and flex • How to land the brief and push for more answers from the business