Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights

In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past.

This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes.

MODERATOR:

IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS:

WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR

SPONSORED BY INNOVATEMR