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Insights in Color Presents:
Falling into Insights
A conversation about breaking into the MRX field.
A Mimconnect, In Good Company Virtual Career Fair Initiative
Click Here to Learn More About Market Research and
How You Can Find a Career in This Space
In partnership with
Mimconnect's In Good Company
Virtual Conference & Career Fair
IIC Presents:
FALLING INTO INSIGHTS:
February 21, 2023
WHAT IS IT?
A conversation with dynamic research & insights professionals on getting started in the market research and insights field.
WHO’S IT FOR:
Everyone!
HOW LONG IS IT?
45 minutes
WHO WILL BE SPEAKING?
A dynamic panel of speakers from
Meta, Spotify, ESPN, Accenture and Target.
Learn more about our panel below.
SPEAKERS
A panel moderated by IIC's Founder, Whitney Dunlap-Fowler with speakers from ESPN, META, Target, Accenture and Target!
MODERATOR
Whitney Dunlap-Fowler is a seasoned semiotician and brand strategist specializing in helping clients build culturally intelligent brands. With more than 12 years of brand building expertise, she equips clients with the cultural strategy and foresight tools needed to insure their insights today will positively impact their bottom line beyond tomorrow.
Before becoming an independent strategist, Whitney held roles at Kantar Added Value and Kelton Global and obtained her Masters in Media Culture and Communications at NYU.
Today, she continues to work with clients across a wide variety of categories including Sephora, Meta, Target, ESPN, Oribe and more while overseeing Insights in Color, a diversity initiative for multicultural market research and insights professionals rooted in disruption, which she founded in 2020.
Edwin Roman, who joined ESPN in 2004, is a Senior Director of Brand Strategy and Content Insights within the Marketing and Social Media department. In this role, Mr. Roman helps internal clients understand the brand and content landscape as it relates to the ESPN consumer -- ultimately serving as the “voice of the fan”. He is tasked with presenting these clients with strategic and tactical insights based on innovative proprietary and syndicated research solutions. He also serves as part of ESPN’s Inclusive Content Committee, is the People Chair for the SOMOS ESPN employee resource group and was part of the inaugural class of the ESPN M.O.R.E. mentorship program.
Prior to joining ESPN, Mr. Roman conducted consumer trends research for RoperStarch, where he was responsible for analyzing and communicating macro level trends and category specific insights across a broad range of industries.
Mr. Roman holds a Master of Arts degree in Industrial/Organizational Psychology from Hofstra University and a Bachelor of Arts degree in Psychology from the University at Stony Brook. He currently resides in New York City with his wife and daughter.
Kathy Dini James is a consumer insights executive currently leading inclusion strategy insights at Meta. Formerly a brand planner, she has developed communications and new product strategies for products and services including hotels, fragrances, pasta sauces and dinners, natural personal care, and developed multi-cultural strategies for spirits and personal writing brands. Prior to Meta she led brand communications insights at Verizon’s wireless division, and worked at Time Inc. (now Meredith) leading brand, content and live event insights at Essence Magazine and People brands.
She’s a big believer that what’s is good for people is good for business, and is deeply obsessed with what people want, why they do what they do, and how truly people-centric experiences and brands can move people and do good in the world.
Kathy is a recent resident of Oakland, CA from downtown Jersey City by way of Brooklyn, USA. She was born in Toronto, Canada to parents from the twin-island of Antigua and Barbuda in the West Indies.
Jeffrey G. Scott, Ph.D. is the Director of Product Insights for Food & Beverage at Target in Minneapolis, MN. Jeffrey has been working in Sensory & Consumer Sciences for 15+ years (spanning across CPG, Vendor/Agency, and Retail), designing customized research plans/strategies to effectively deliver key insights to the business and executive teams.
At Target, Jeffrey leads a talented team of researchers that focus on qualitative and quantitative research. Her team strategically partners with product development and other key areas of the business to develop, improve, and launch high quality brands and products/packages that consumers will love!
When she is not working, Jeffrey enjoys spending time with her husband and 3 children by cross-country skiing, hiking, dancing/singing, and much more!
Reggie Romain, M.A., is a Talent Research Associate Manager with Accenture Research where he helps lead and contributes to thought leadership research to support the work of Accenture’s Talent & Organization/Human Potential practice. He has a M.A. in Industrial Organizational Psychology with a concentration in Organizational Behavior from CUNY Brooklyn College — where he studied team dynamics and processes.
In his current role, Reggie focuses on ways to build inclusive and equitable experiences in the workplace so that individuals can reach their human potential, as well as how to best enable employees to acquire skills necessary for the future of work.”
Currently an Insights Manager at Spotify, Alex leads a team focused on user growth. Bringing over ten years of experience in insights and strategy, Alex has previously consulted for a range of brands including Snapchat, Apple, L’Oreal and Nike.
Her projects have taken her to over 20 countries carrying out fieldwork, with a particular skew towards understanding the needs of users in the Global South. Alongside working with corporate clients, Alex has further consulted for a number of Foundations and nonprofits.
Click Here to Learn More About Market Research and
How You Can Find a Career in This Space
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