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We are on a mission to ensure diversity exists at every touchpoint
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Market Research and Insights.
“When the production and talent teams are only moderately diverse, the final output is less successful in reflecting the nuanced and varied perspectives of BIPOC consumers. Unequal power dynamics in the production process and on set can impact how and if BIPOC creatives speak up when problematic issues arise. This can result in stereotyped or tokenized outputs, the misuse of cultural artifacts, and/or misrepresentation or underrepresentation of diverse groups on screen.” — ANU LINGALA- PUBLIC SERVICE
When teams are truly diverse, and made up of more than one BIPOC team member, then the outputs for each of those touchpoints have a greater chance of reflecting the true world of consumers by recognizing their nuances, and speaking to their unique, sometimes overlooked experiences and truths.
THE RESULT IS A MORE VIBRANT, REPRESENTATIVE FINAL OUTPUT.
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It is always necessary to step back and examine who is in the room, who is at the table, and who is allowed to speak at the table. Understanding the impact of power dynamics within each touchpoint is crucial in determining how diversity will or will not show up in deliverables and outputs.
TRULY EQUITABLE DIVERSITY ENABLES BIPOC TEAM MEMBERS THE ABILITY TO SHIFT OR IMPACT DECISIONS, INPUTS OR FINAL OUTPUTS AT ANY POINT.
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Ensuring diversity and inclusion in the research and insights field is a necessary step, but is not as impactful when the teams the insights are passed to remain moderately diverse, steeped in unequal power dynamics or, not diverse at all.
FIXING ONE SPOKE ON A BROKEN WHEEL CAN PROVIDE LITTLE TO NO CHANGE WHEN THE REST REMAIN UNATTENDED, UNCHANGED, AND UNDIVERSE.
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