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Building Community
Through Radical Transparency
Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.
Market Research Love | Our Tensions | This Pillar in Action
MORE LOVE
Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!
First, I love that market research is a combination of right brain and left brain. Yes, of course, you need to be analytical, logical, thorough, and organized...but I love the creativity required to outline a methodology, draft a research instrument, develop insights, and find the best way to present to the client that will get them to understand the findings and act on them. Secondly, I love how, in market research, I am serving in a "customer advocate" role. I am speaking on their behalf; I need to make sure their thoughts, opinions and critiques are heard and considered. They've taken the time to provide their feedback, so now it's up to me to ensure I'm getting the client to understand what they're saying--including the nuances.
Agency/ Supplier of Insights
In the Us
2 to 5 years
in the industry
When I worked in healthcare and did research with patients, we were able to give them a voice. This was especially true when they are in an overlooked patient population that isn't necessarily mainstream (metastatic breast cancer).
Company/ Buyer of Insights
In the Us
11 to 15 years
in the industry
Shining a Light on Our Tensions
As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.
However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.
Learn more here
Our Tensions
This Pillar in Action
April 13, 2022
Easy Solves, The Wrong Approach To D&I
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
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