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Building Community
Through Radical Transparency
Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.
Market Research Love | Our Tensions | This Pillar in Action
MORE LOVE
Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!
Learn more about life because you get to meet people from all walks of life.
Involves travel which in turn gives ample exposure to different culture, especially in a Country like India where food and culture varies within span of few kilometres.
Bridging the need gap between consumers and manufacturers / service providers /Healthcare industry.
Ops/ Supporter of Research
India
25 years or more
in the industry
As a market researcher, you bring the voice of the consumer to the board room. Decisions are made because of your deep understanding of the consumer, and can be leveraged to take your brand to the next level!
Company/ Buyer of Insights
In the Us
6 to 10 years
in the industry
Shining a Light on Our Tensions
As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.
However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.
Learn more here
Our Tensions
This Pillar in Action
April 13, 2022
Easy Solves, The Wrong Approach To D&I
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
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