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Building Community
Through Radical Transparency
Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.
Market Research Love | Our Tensions | This Pillar in Action
MORE LOVE
Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!
It's a limitless outlet for your curiosity. The work itself is very satisfying for problem-solvers, both in the design and delivery of research, and in the results, which often surface unexpected new information, perspectives and ideas. Feedback is a gift, and market research is a way to invite and deliver this gift.
It doesn't stop there.
Using these skills is especially rewarding when we can use the results (the insight) to help brands do good in the world, whether through mission-driven impact or by helping brands make life easier, better or more fulfilling for their customers, members or donors.
Agency/ Supplier of Insights
In the Us
16 to 20 years
in the industry
You ever want to tell someone to shut the f*ck in the most professional way? Data does that on a regular basis. I love it because as a black woman my voice is often lowered or pushed aside. You can’t do that with data.
None of the Above
In the Us
2 to 5 years
in the industry
Shining a Light on Our Tensions
As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.
However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.
Learn more here
Our Tensions
This Pillar in Action
April 13, 2022
Easy Solves, The Wrong Approach To D&I
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
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