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Building Community
Through Radical Transparency
Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.
Market Research Love | Our Tensions | This Pillar in Action
MORE LOVE
Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!
Working in consumer and market research is beautiful because it’s goal is “seeking to understand”. It’s goal is to eliminate bias, to appreciate all the diversity of opinion and behavior and to bring real voices to life. What could possibly be a better goal in these or in ANY times?”
Agency/ Supplier of Insights
In the Us
25 years or more
in the industry
It enables you to have a perspective on culture, society and life as a whole that you possibly wouldn't have otherwise. It trains you to see things as a whole landscape, whilst also being able to spot the intricate, nuanced and beautiful. It gives you the opportunity to understand people and places and cultures, to understanding why meaning is important, and to (ideally!) make how we move within the world, better.
Agency/ Supplier of Insights
UK
11 to 15 years
in the industry
Shining a Light on Our Tensions
As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.
However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.
Learn more here
Our Tensions
This Pillar in Action
April 13, 2022
Easy Solves, The Wrong Approach To D&I
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
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