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Building Community
Through Radical Transparency
Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.
Market Research Love | Our Tensions | This Pillar in Action
MORE LOVE
Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!
Market Research is one of the best kept great career secrets. You will never be bored because the topics keep changing and you learn about all types of fields and people. There are jobs for many skill sets and temperaments from outgoing (Qual Moderating, Biz Dev) to analytical (Quant Data Analysis, Modeling) to scientific (Neuromarketing) entrepreneurial (Start-ups). For me the best part has been where Market Research has taken me from Native American Reservations, to inner city schools, in-home wine gatherings, moderating Presidential election focus groups, to the living rooms of Shanghai and business trips to over 30 countries that I can think of off-hand. In fact Market Research (despite Covid) is probably the best free way to see the world for young people besides joining the military.
Agency/ Supplier of Insights
In the Us
25 years or more
in the industry
If you're at all curious about why people do the things they do, and want an excuse to be professionally nosy about people's lives, market research is the career for you.
If you want to elevate the voices of people who might not otherwise be heard, if you want to challenge conventional wisdom, if you want to create something new and be involved in shaping the world around you - market research is the career for you.
Agency/ Supplier of Insights
UK
11 to 15 years
in the industry
Shining a Light on Our Tensions
As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.
However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.
Learn more here
Our Tensions
This Pillar in Action
April 13, 2022
Easy Solves, The Wrong Approach To D&I
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
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