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Jul 19, 20226 min read
When Everyone Wants to be a Brand, Why Would Anyone Want to be a Market Researcher?
We’ve all seen and read the stories of our favorite celebrities who had dreams of making it and pursuing their love of acting, or being...
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Jan 11, 20226 min read
Looking to hire diverse candidates? Let’s talk about how to get it right
Getting the attention of diverse candidates is one thing but keeping them there is an entirely different feat.
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Aug 3, 20211 min read
A New Way Forward: Setting the Standards of Identity for the Future of Research
Insights in Color, Lucid and ThinkNow Research Set New Standards on Identity in Research Sampling To keep up with the changing pace of...
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Jul 27, 20204 min read
A Diversity Tool for Market Research and Insights Professionals
A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their...
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Jul 2, 20206 min read
We Need to Talk About What it Means to be a Researcher of Color
Getting real about the market research industry and the complex tensions researchers of color silently endure The marketing research...
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